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The ABCs of SBC

The ABCs of SBC

By: UNICEF SBC
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How does social and behaviour change support child rights? We are on a mission to find out.

Through interviews with experts from across the globe, this podcast explores what Social and Behaviour Change (SBC) is and whether it can move the needle forward in the battle for gender equality, climate action, and other complex challenges. Tune in to hear Social and Behaviour Change practitioners across a variety of disciplines share their knowledge, learnings, and experience on whether SBC can help us achieve better outcomes for children across the globe.

Uncover the limits and possibilities of SBC in various global issues — without the complexity, while on your commute.

Learn more about UNICEF SBC at www.sbcguidance.org


© 2025 The ABCs of SBC
Science Social Sciences
Episodes
  • SBC in Online Child Protection
    Aug 6 2025

    The internet is where kids learn, play, and connect, but it’s also where they can be bullied, exploited, surveilled, and manipulated. As digital threats evolve faster than the systems designed to protect children, how do we keep them safe in a world that’s always online?

    From outdated legal frameworks to overwhelmed parents and disconnected protection services, this episode highlights not just the risks children face online, but the opportunities to involve them and their caregivers as co-designers of safer digital spaces, and how SBC offers a way forward.

    You'll hear from:

    • Afrooz Kaviani Johnson, Child Protection Specialist at UNICEF Headquarters
    • Mahwish Saeed Syed, SBC Officer at UNICEF Pakistan
    • Saji Thomas, Chief of Child Protection at UNICEF Gulf Area Office

    Resources:

    • “Digitial Parenting” on the Parent Hub
    • Explore how UNICEF is tackling violence and exploitation in the digital environment, including a range of actions for parents, governments and companies to keep children safe online.

    The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

    The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread.

    Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.

    We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact sbc@unicef.org.

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    23 mins
  • SBC in Community Delivery Platforms
    Jun 16 2025

    What if healthcare systems weren't just centralized services but dynamic partnerships rooted in trust, relevance, and equity?

    That’s the driving vision behind Community Delivery Platforms. In this episode we talk about collaborations among governments, local communities, UNICEF, and partner organizations to make essential health and nutrition services accessible to every mother, child, and household, no matter where they live.

    Join host Qali Id as we unpack the strategies, struggles, and successes of community delivery platforms, with insights from:

    • Afrika Mukaneto, SBC Specialist, UNICEF Regional Office for South Asia
    • Waqas Shafi, SBC Specialist, UNICEF Pakistan
    • Bridget Job Johnson, Chief of SBC, UNICEF Bangladesh

    Want to learn more about how SBC can be used to strengthen systems? Check out episode 5, on SBC in Support of Systems Strengthening. We’ll also have another episode coming out soon on Community System Strengthening - stay tuned.

    Resources:

    • Community Health and Delivery Partnership website
    • Aalo Clinic offsetting the burden of health care costs in the slums of Bangladesh | UNICEF Bangladesh
    • Community leaders come forward to protect at-risk families against dengue | UNICEF Bangladesh



    The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

    The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread.

    Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.

    We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact sbc@unicef.org.

    Show More Show Less
    24 mins
  • SBC in the Mpox Response
    May 13 2025

    In this episode, Qali dives into the unfolding mpox outbreaks in Central and West Africa. With new patterns of transmission, rising child mortality, and deep-rooted stigma, frontline responders in DRC and Burundi are rewriting the old playbooks in real time. Join UNICEF SBC experts as they unpack what worked, what fell short, and how communities, digital tools, and gender-aware strategies are shaping the response. This episode unpacks the opportunities taken, missed, and what must be done to prepare better for the next outbreak.

    Guests (in order of appearance)

    • Vincent Petit, UNICEF SBC Global Lead
    • Gaoussou Nabalom, SBC and Risk Communication and Community Engagement Coordinator, UNICEF Burundi
    • Norman Muhwezi, former UNICEF OIC Chief of SBC in Democratic Republic of Congo (DRC) Innovation Specialist


    Resources

    • Risk communication and community engagement for mpox vaccination in eastern DRC
    • Mpox, mining, and vulnerabilities of women and children in eastern DRC
    • Meeting report: Mpox and discrimination in African settings
    • How to achieve and sustain high uptake of mpox vaccination in outbreak settings
    • How to Address stigma during mpox response
    • Guidance for RCCE practitioners on mpox (ENG and FRA)
    • 5 Tips for CHW and Vaccinators (ENG and FRA)

    The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

    The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread.

    Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.

    We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact sbc@unicef.org.

    Show More Show Less
    24 mins
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