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The ABCs of SBC

The ABCs of SBC

By: UNICEF SBC
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How does social and behaviour change support child rights? We are on a mission to find out.

Through interviews with experts from across the globe, this podcast explores what Social and Behaviour Change (SBC) is and whether it can move the needle forward in the battle for gender equality, climate action, and other complex challenges. Tune in to hear Social and Behaviour Change practitioners across a variety of disciplines share their knowledge, learnings, and experience on whether SBC can help us achieve better outcomes for children across the globe.

Uncover the limits and possibilities of SBC in various global issues — without the complexity, while on your commute.

Learn more about UNICEF SBC at www.sbcguidance.org


© 2025 The ABCs of SBC
Science Social Sciences
Episodes
  • SBC in Faith Engagement to End Harmful Practices
    Oct 9 2025

    For generations, harmful practices such as female genital mutilation and child marriage have been justified as traditions of identity and belonging, and have, at times, been linked to misinterpretations of religious text – even as they cause life long harm. Today, faith leaders across Africa and the Middle East are reshaping these beliefs from within their own communities, using their moral authority and influence to redefine these traditions and protect the next generation.

    In this episode, Qali Id speaks with faith leaders and UNICEF specialists from Uganda, The Gambia, and Iraq to explore how faith engagement is helping end harmful practices, in particular FGM. From sermons that reinterpret religious teachings, to interfaith alliances confronting resistance, to tea-circle conversations that replace top-down campaigns, this discussion reveals how transformation takes root when it begins within communities themselves.

    You’ll hear from:

    • Sheikh Abdallah Sabila, Imam and advocate from Uganda
    • Dr. Nassim Majidi, Director and Co-founder of Samuel Hall, Kenya
    • Momat Jallow, SBC Specialist at UNICEF The Gambia
    • Hadeer Albo Heae, SBC Manager at UNICEF Iraq

    Resources:

    • Please email sbc@unicef.org to be the first to read the new UNICEF Faith Engagement guide on Harmful Practices, developed in collaboration with Religious for Peace and Samuel Hall, when it is released later this month. We'll add the link here when it's released too.
    • Do you want to learn more on how does Social and Behaviour Change supports interventions in Child Protection? Tune in to our ABCs of SBC podcast’s episode on SBC in Social Norms and Harmful Practices, SBC in Preventing Violence Against Girls, Boys and Women, and SBC in Online Child Protection.

    The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

    The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread.

    Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.

    We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact sbc@unicef.org.

    Show More Show Less
    26 mins
  • SBC in Community System Strengthening
    Sep 29 2025

    Sudan is living through war and mass displacement. Yemen faces one of the world’s longest-running humanitarian crises. And in Moldova, far from active conflict but still grappling with inequality, Roma communities remain excluded from the very systems meant to serve them. Across these vastly different contexts, one question emerges: how do communities themselves step in to sustain and shape the systems around them?

    In this episode, host Qali Id speaks with UNICEF SBC specialists from Sudan, Yemen, and Moldova to explore the unexpected power of trust, local leadership, and cultural respect in strengthening systems. From youth-run resistance committees, to volunteer health networks, to trusted Roma leaders bridging gaps in access, this conversation highlights how Social and Behaviour Change (SBC) enables communities not just to survive—but to lead the way toward more inclusive and resilient futures.

    You'll hear from:

    • Maha Abasher Khalid Osman, SBC Specialist at UNICEF Sudan
    • Cristina Stratulat, SBC Officer at UNICEF Moldova
    • Abdullah Alshehari, SBC Specialist at UNICEF Yemen

    Resources:

    • Harnessing community engagement and multisectoral SBC approaches to address vaccine hesitancy in Moldova | UNICEF Moldova
    • Home | UNICEF SBC GUIDANCE

    Related episodes:

    • Episode 5 - SBC in Support of System Strengthening (Apple) (Spotify)
    • Episode 11 - Community Delivery Platforms (Apple) (Spotify)

    The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

    The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread.

    Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.

    We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact sbc@unicef.org.

    Show More Show Less
    22 mins
  • SBC in Online Child Protection
    Aug 6 2025

    The internet is where kids learn, play, and connect, but it’s also where they can be bullied, exploited, surveilled, and manipulated. As digital threats evolve faster than the systems designed to protect children, how do we keep them safe in a world that’s always online?

    From outdated legal frameworks to overwhelmed parents and disconnected protection services, this episode highlights not just the risks children face online, but the opportunities to involve them and their caregivers as co-designers of safer digital spaces, and how SBC offers a way forward.

    You'll hear from:

    • Afrooz Kaviani Johnson, Child Protection Specialist at UNICEF Headquarters
    • Mahwish Saeed Syed, SBC Officer at UNICEF Pakistan
    • Saji Thomas, Chief of Child Protection at UNICEF Gulf Area Office

    Resources:

    • “Digitial Parenting” on the Parent Hub
    • Explore how UNICEF is tackling violence and exploitation in the digital environment, including a range of actions for parents, governments and companies to keep children safe online.

    The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

    The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread.

    Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.

    We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact sbc@unicef.org.

    Show More Show Less
    23 mins
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