The ABCs of SBC cover art

The ABCs of SBC

The ABCs of SBC

By: UNICEF SBC
Listen for free

About this listen

How does social and behaviour change support child rights? We are on a mission to find out.

Through interviews with experts from across the globe, this podcast explores what Social and Behaviour Change (SBC) is and whether it can move the needle forward in the battle for gender equality, climate action, and other complex challenges. Tune in to hear Social and Behaviour Change practitioners across a variety of disciplines share their knowledge, learnings, and experience on whether SBC can help us achieve better outcomes for children across the globe.

Uncover the limits and possibilities of SBC in various global issues — without the complexity, while on your commute.

Learn more about UNICEF SBC at www.sbcguidance.org


© 2026 The ABCs of SBC
Science Social Sciences
Episodes
  • SBC in Ending Violence in Schools
    Feb 9 2026

    A good school is a place where a child learns one powerful belief: I matter.

    When children feel safe, heard, and valued at school, it can change everything - how they see themselves, how they learn, and how they imagine their future. Yet for millions of children around the world, violence remains a routine part of school life, shaping childhoods in ways that are both harmful and deeply normalized.

    In this episode of The ABCs of SBC, we explore how social and behavior change approaches are helping to transform schools - and why ending violence in education systems is both possible and essential. Drawing on powerful stories and evidence from Uganda and beyond, we unpack what it truly takes to build a “good school.”

    Qali is joined by three leaders working at the forefront of education and child protection:

    • Dipak Naker, Executive Director of the Coalition for Good Schools
    • Gemma Wilson-Clark, Head of Secretariat, Safe to Learn Coalition
    • Hope Wambi, Violence Against Children Prevention Coordinator at Raising Voices

    Together, they examine why laws alone are not enough, how deeply held beliefs about discipline and power shape school culture, and what it means to take a whole-school, system-wide approach to change. You’ll hear how shifting social norms, redistributing power, and giving children real voice and agency can dramatically reduce violence — including evidence from the Good School Toolkit, which reduced corporal punishment by over 40% in participating schools.

    From classrooms to communities to national policy, this episode shows that when schools change, childhoods change.

    Resources:

    • Good Schools Toolkit
    • Safe to Learn Coalition
    • Coalition for Good Schools
    • Raising Voices

    The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

    The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread.

    Check out UNICEF’s latest publication on Social and Behaviour Change, Hidden in Plain Sight, a celebration of the everyday heroes on the frontlines of public health outbreaks, or the first publication, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.

    We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact sbc@unicef.org.

    Show More Show Less
    22 mins
  • Data Science and SBC
    Jan 22 2026

    How can behavioural data science improve social and behaviour change (SBC) programs? Where do machine learning and AI genuinely add value? And what can goat markets teach us about human behaviour?


    In this episode, we explore the emerging field of behavioural data science: how it reveals patterns, frictions, and hidden levers in datasets that weren’t necessarily collected with human behaviour in mind.


    Recorded at the Behavioural Horizons Workshop at UNICEF’s Office of Strategy and Evidence (Innocenti) in Florence, we hear from behavioural scientists, data scientists, and humanitarian practitioners working at the frontier. They share why better data starts with better questions, why context and culture still matter in a world of algorithms, and how behavioural data science can narrow the gap between evidence, decisions, and people’s lived realities. It’s a candid look at the opportunities, risks, and human choices that determine whether behavioural data science can help drive meaningful behaviour change.

    You’ll hear from:

    • Benjamin Hickler, UNICEF Office of Strategy and Evidence, Innocenti
    • Luke Montuori, Senior Psychometrician
    • Rebecca Moreno Jimenez, Innovation Team, UNHCR
    • Rafael Batista, Princeton University
    • Chiara Cappellini, Behavioural Science Group, UAE
    • Alexandra DeFilippo, Sistema Futura
    • Patrick Forscher, Busara Center for Behavioural Science

    Resources:

    • Learn more about UNICEF Innocenti (https://www.unicef.org/innocenti/)
    • Learn more about UNICEF BIRD Lab (https://www.unicefbirdlab.org/)

    The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

    The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread.

    Check out UNICEF’s latest publication on Social and Behaviour Change, Hidden in Plain Sight, a celebration of the everyday heroes on the frontlines of public health outbreaks, or the first publication, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.

    We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact sbc@unicef.org.

    Show More Show Less
    22 mins
  • SBC in Faith Engagement to End Harmful Practices
    Oct 9 2025

    For generations, harmful practices such as female genital mutilation and child marriage have been justified as traditions of identity and belonging, and have, at times, been linked to misinterpretations of religious text – even as they cause life long harm. Today, faith leaders across Africa and the Middle East are reshaping these beliefs from within their own communities, using their moral authority and influence to redefine these traditions and protect the next generation.

    In this episode, Qali Id speaks with faith leaders and UNICEF specialists from Uganda, The Gambia, and Iraq to explore how faith engagement is helping end harmful practices, in particular FGM. From sermons that reinterpret religious teachings, to interfaith alliances confronting resistance, to tea-circle conversations that replace top-down campaigns, this discussion reveals how transformation takes root when it begins within communities themselves.

    You’ll hear from:

    • Sheikh Abdallah Sabila, Imam and advocate from Uganda
    • Dr. Nassim Majidi, Director and Co-founder of Samuel Hall, Kenya
    • Momat Jallow, SBC Specialist at UNICEF The Gambia
    • Hadeer Albo Heae, SBC Manager at UNICEF Iraq

    Resources:

    • UNICEF Faith Engagement guide on Harmful Practices, developed in collaboration with Religious for Peace and Samuel Hall
    • Do you want to learn more on how does Social and Behaviour Change supports interventions in Child Protection? Tune in to our ABCs of SBC podcast’s episode on SBC in Social Norms and Harmful Practices, SBC in Preventing Violence Against Girls, Boys and Women, and SBC in Online Child Protection.

    The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

    The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread.

    Check out UNICEF’s latest publication on Social and Behaviour Change, Hidden in Plain Sight, a celebration of the everyday heroes on the frontlines of public health outbreaks, or the first publication, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.

    We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact sbc@unicef.org.

    Show More Show Less
    26 mins
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.