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The ABCs of SBC

The ABCs of SBC

By: UNICEF SBC
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How does social and behaviour change support child rights? We are on a mission to find out.

Through interviews with experts from across the globe, this podcast explores what Social and Behaviour Change (SBC) is and whether it can move the needle forward in the battle for gender equality, climate action, and other complex challenges. Tune in to hear Social and Behaviour Change practitioners across a variety of disciplines share their knowledge, learnings, and experience on whether SBC can help us achieve better outcomes for children across the globe.

Uncover the limits and possibilities of SBC in various global issues — without the complexity, while on your commute.

Learn more about UNICEF SBC at www.sbcguidance.org


© 2025 The ABCs of SBC
Science Social Sciences
Episodes
  • SBC in the Mpox Response
    May 13 2025

    In this episode, Qali dives into the unfolding mpox outbreaks in Central and West Africa. With new patterns of transmission, rising child mortality, and deep-rooted stigma, frontline responders in DRC and Burundi are rewriting the old playbooks in real time. Join UNICEF SBC experts as they unpack what worked, what fell short, and how communities, digital tools, and gender-aware strategies are shaping the response. This episode unpacks the opportunities taken, missed, and what must be done to prepare better for the next outbreak.

    Guests (in order of appearance)

    • Vincent Petit, UNICEF SBC Global Lead
    • Gaoussou Nabalom, SBC and Risk Communication and Community Engagement Coordinator, UNICEF Burundi
    • Norman Muhwezi, former UNICEF OIC Chief of SBC in Democratic Republic of Congo (DRC) Innovation Specialist


    Resources

    • Risk communication and community engagement for mpox vaccination in eastern DRC
    • Mpox, mining, and vulnerabilities of women and children in eastern DRC
    • Meeting report: Mpox and discrimination in African settings
    • How to achieve and sustain high uptake of mpox vaccination in outbreak settings
    • How to Address stigma during mpox response
    • Guidance for RCCE practitioners on mpox (ENG and FRA)
    • 5 Tips for CHW and Vaccinators (ENG and FRA)

    The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

    The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread.

    Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.

    We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact sbc@unicef.org.

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    24 mins
  • SBC in Immunisation
    Dec 16 2024

    This year marks the 50th anniversary of the Expanded Programme of Immunization (EPI), a global initiative to get vaccines to every child, everywhere. While much progress has been made over the last 50 years, there is still much more work to be done to ensure equitable access to vaccines for all.

    In this episode, Qali speaks with immunisation experts to understand what Social and Behaviour Change (SBC) can bring to the challenge of reaching everyone and navigating vaccination in a world still recovering from the impacts of COVID-19.

    Guests (in order of appearance)

    • Francine Ganter Restrepo, SBC Specialist, Immunisation and Health, UNICEF East and Southern Africa Regional Office (ESARO)
    • Heidi Larson, Founder and Director of The Vaccine Confidence Project
    • Dr. Saad Omer, Dean, Peter O’Donnell Jr. School of Public Health

    Resources (in order of mention)

    • Global immunization efforts have saved at least 154 million lives over the past 50 years, UNICEF Armenia
    • NYHQ ED Russell World Immunization Week 2024
    • 50th Anniversary of the Expanded Programme on Immunization
    • Finding the missing link: Improving vaccination coverage in zero dose communities with human-centred design, UNICEF
      • Final Report
      • Executive Summary
    • Humanly Possible: Immunization for all, UNICEF
    • SBC in Support of System Strengthening

    The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

    The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread.

    Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.

    We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact sbc@unicef.org.

    Show More Show Less
    26 mins
  • SBC in Mental Health
    Dec 9 2024

    It is estimated that globally, 1 in 7 young people between 10 and 19-year-old experience mental health conditions that remain largely unrecognized and untreated. How can something so prevalent often remain invisible? What can SBC do to bring mental health forward and connect those struggling with the support they need?

    In this episode, Qali speaks with experts working to improve Mental Health and Psychosocial Support across Africa. Listen in to see what methods, interventions and priorities are driving mental health programmes in societies where challenges such as stigma take precedent.

    Guests (in order of appearance)

    • Sergiy Prokhorov, SBC Specialist, Previously UNICEF Eastern and Southern Africa Regional Office (ESARO)
    • Joanne Lee, Mental Health Specialist, UNICEF ESARO
    • Bhai Shelly, SBC Specialist, UNICEF Rwanda

    Resources (in order of mention)

    • Mental health of adolescents, World Health Organization
    • Concern grows in Kenya after alarming rise in suicide cases, The Guardian
    • UNICEF SBC Toolkit for Mental Health and Psychosocial Support
    • Talking in Circles (pg. 24) in UNICEF’s latest issue of Change Magazine

    The views and opinions expressed by the contributors are their own and do not necessarily reflect the views or positions of UNICEF or any entities they represent. The content here is for information purposes only.

    The ABCs of SBC is hosted by Qali Id and produced and developed by Helena Ballester Bon in partnership with Common Thread.

    Check out UNICEF’s latest publication on Social and Behaviour Change, Why don’t you just behave! For more information about UNICEF SBC, check out the programme guidance.

    We care about what you think — you can share your thoughts on the podcast using this feedback form. For all other inquiries, please contact sbc@unicef.org.

    Show More Show Less
    26 mins

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