The 79% Problem: Why You're Over-Servicing Clients (And Losing Money) | EP. 143
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About this listen
Your team keeps asking the same questions about client preferences, and you keep answering from memory. Every interruption costs you 5-20 minutes of focused work. By the end of the week, you've spent 10+ hours being a human database instead of doing creative work.
According to Function Fox, 79% of creative agencies over-service clients without proper documentation. But the real cost isn't just free work—it's the cognitive load of remembering unique preferences for every client without a system.
WHAT YOU'LL LEARN:
- Why undocumented client preferences make you the bottleneck for every decision
- The "question trap" and how context switching steals 10 hours weekly
- How to build Client Playbooks that save hours and ensure consistency
- The 5 essential sections: Communication, Scope, Brand Voice, Approvals, and Quirks
- A 90-day plan to document all your active clients
FEATURED RESOURCE: Download free client templates, the Future You Framework, and the Client Onboarding Toolkit at https://dustinpead.com/free
Brené Brown said it best: "Clear is kind. Unclear is unkind." When you force your team to guess at client preferences, you're being unkind to everyone—including yourself.
Ready to transform your creative chaos into clarity? Book a strategy call at https://dustinpead.com
CONNECT:
Website: https://dustinpead.com
Instagram/Twitter: @dustinpead
#CreativeSystems #ClientManagement #AgencyGrowth #CreativeEntrepreneur