The $50,000 Fear Test Every Business Owner Faces | Franchise Friday with Jeff Dudan #240 Fear shows up at the exact moment growth requires a decision. Last week, a newly trained franchise owner asked me a $50,000 question—one I’ve heard in different forms for decades. It wasn’t about inventory. It wasn’t about math. It was about belief. In this Franchise Friday episode, I break down: Why business is an infinite game—and why that matters How experienced operators think about risk, not avoid it The difference between reckless action and disciplined persistence How to evaluate investments when emotion meets math If you’re stuck hesitating on a decision you already understand on paper, this episode will give you a framework you’ll use for the rest of your career. 📘 A FREE COPY OF JEFF'S Book Discernment Find Out More About Jeff Dudan at www.jeffdudan.com 🌐 Learn more about our brands at homefrontbrands.com

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