Send us a text

Autonomy isn’t the future of new cars—it might be the future of used cars too.

A friend’s death pushed Will Bright to ask one question:

Why don’t most cars on the road have the safety tech that could save lives?

What he uncovered was staggering—road fatalities up 50% over the past decade, only 10% of vehicles equipped with modern pedestrian detection, and a 40+ year timeline before OEM technology reaches the full U.S. fleet.

So he built Safe Ride: a palm-sized retrofit that gives almost any car built since 2010 automatic braking, lane centering, adaptive cruise, and 100-meter pedestrian detection. Dealers have already claimed the first 5,000 units.

This conversation is a look at the future of safety—not through new car production, but through upgrading the millions of vehicles already on the road.

Timestamped Takeaways:

00:00 – The device that changes everything

01:25 – When tragedy forces a new mission

03:12 – The uncomfortable truth about road deaths

04:31 – Can you really retrofit safety into any car?

05:59 – The line between assistance and autonomy

07:13 – Why dealers jumped on the first 5,000 units

08:39 – Fixing the fleet we already have

Connect with Will Bright: https://www.linkedin.com/in/wbrght/

Learn more about Saferide: https://getsaferide.com/#hero

Our coverage of Automobility LA is brought to you by our friends at Cars Commerce: https://www.carscommerce.inc/

⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!

We have a daily email!

https://www.asotu.com

✉️ Sign up for our free and fun-to-read daily email for a quick shot of relevant news in automotive retail, media, and pop culture.

🎧 Like and follow our other podcasts:

1. Automotive State of the Union
2. ASOTU CON Sessions