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The 4Farmers Podcast

The 4Farmers Podcast

By: Bill Crabtree
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Join Bill Crabtree known worldwide as No-Till Bill, a global keynote speaker and leading authority on no-till farming and Cathy McKenna, seasoned sales strategist, as they unpack the strategies, science, and stories behind providing Australian farmers with low-cost, high-quality agricultural chemicals.

Both Bill and Cathy are former large-scale farmers who understand firsthand the constraints, challenges, and stresses of dryland farming. With Bachelor degrees in Agricultural Science and Bill also holding a Master’s in Soil Science, they bring a rare blend of academic expertise and practical, in-the-paddock experience.

With over 30 years of industry impact, 4Farmers unites farmers, ex-farmers, and scientists to deliver practical insights, local know-how, and industry updates that matter. Each episode dives into agronomic best practice, emerging products, seasonal challenges, and how to get the right product, at the right price, at the right time. Whether you’re managing wheat and other cool-season crops and other weeds or pests, or optimising crop protection strategies, this is your go-to for trustworthy advice and real-world solutions.

and others cool-season crops battling weeds and other pests

4Farmers… for farmers.

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Episodes
  • 1. From Droughts to No-Till: Bill Crabtree & Cathy McKenna’s Farming Journey

    1. From Droughts to No-Till: Bill Crabtree & Cathy McKenna’s Farming Journey
    Aug 15 2025

    In today’s episode, from droughts and dust storms to pioneering no-till farming, Bill Crabtree and Cathy McKenna share raw, funny, and inspiring stories from decades in Australian agriculture. Hear their journey from university mates to industry leaders, tackling the science, challenges, and triumphs of life on the land. Perfect for farmers, ag-industry professionals, and anyone interested in the individuals shaping modern farming.
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    49 mins
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