There’s a quiet shift happening in the online business space—buyers are more skeptical, more discerning, and no longer swayed by generic claims like “freedom” or “more time back.”

They’re not saying it out loud, but before they hit “Buy Now,” your audience is silently running your offer through a filter of 3 critical questions.

In this episode, we unpack exactly what those questions are—and how to answer them in your messaging so your audience moves from “maybe later” to “take my money.”

Inside, we explore:

• The 3 unspoken questions buyers are asking before investing

• Why recycled marketing phrases are killing conversions

• What makes buyers trust you now (hint: it’s not just testimonials)

• A sharp reframe for copywriters and service providers to stand out in the age of AI

• How to create urgency without sounding salesy or pushy

If your messaging is still leaning on what worked in 2022, this is your cue to evolve it for 2025.

Doors to my 12-week live group coaching program, Wordfetti Your Words is opening in 2.5 weeks. Make sure you join us on the waitlist so you do not miss out on exclusive bonuses not available anywhere else. wordfettigroup.com/wywwaitlist

Today's episode shares a sneak peek of what I cover in the Write to Win 4-part mini private podcast series, where I dive into the 4 types of copy you MUST be able to master in this AI-fuelled era and the shifts you must make if you want to get cut through and drive sales now. Grab it FREE here: wordfettigroup.com/writetowin