The 2023 Sales Revolution: Channel Partners Take Over
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The 2023 Sales Revolution: Channel Partners Take Over
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Summary
In this episode James B. Neaton talks about the dramatic shift in sales channels between 2013 and 2023, highlighting a Forrester finding that 70% of sales now flow through channel partners rather than direct sales.
He explains what businesses must change to stay relevant, and previews his book Real World Selling, which covers recruiting, selecting, onboarding, and optimizing relationships with channel partners.
Visit jamesbneaton.com for more resources — be groovy, baby.
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