Episode 8: Your Year-Long Video Strategy Without the Burnout

Join hosts Monique Velasquez and Piper Kessler as they break down exactly how to plan an entire year of video content that actually drives business results—without blowing your budget or burning out.

In This Episode You'll Learn:

• Why 80% of consumer internet traffic is video (and what that means for your visibility)
• The critical difference between video creation and delivery budgets
• How to map 40 strategic videos across four quarters
• Why treating video as a "nice to have" costs you clients
• The exact quarterly breakdown for both small and medium businesses
• How one $15K video investment can generate $100K+ in lifetime client value

Key Timestamps:

• 00:00 - Why video isn't just for marketing anymore
• 02:00 - The two-part video strategy most businesses miss
• 04:44 - Small business quarterly video breakdown
• 11:15 - Medium business video planning framework
• 16:00 - How video supports HR, operations, and leadership
• 20:00 - Calculating true video ROI
• 23:00 - Your 90-day action plan

The Quarter-by-Quarter Framework:

• Q1: Build credibility (8-12 short videos)
• Q2: Establish trust & community
• Q3: Drive engagement (12-15 shorts)
• Q4: Convert and retain (8-10 conversion videos)

Key Takeaway: "Many business owners only budget for the first half [creation], and that's why results feel random."

Your Homework: Map your next 90 days with one hero video and six supporting clips.

Ready to Create Your Video Plan? Book a VIP planning session: velasquezmedia.com

Production: Velasquez Media - 20+ years helping businesses exceed $250K through strategic video

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Executive Producers: Monique Velasquez and Piper Kessler

Producer: Arielle Morten

Director/Editor: Simon Beery

Copyright 2025 Monique & Piper