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That's Not My Name

That's Not My Name

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In the wake of recent social justice movements, many brands are rethinking their messaging and even retiring old trademarks.

In this episode of Not So Intellectual Property, Nick and Kyle discuss ways in which brand owners can potentially maintain protection for their old trademarks, even while moving forward with new branding and imagery. 

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.