That Went Downhill Real Quick (feat. Toni Shelton / Collective Arts) cover art

That Went Downhill Real Quick (feat. Toni Shelton / Collective Arts)

That Went Downhill Real Quick (feat. Toni Shelton / Collective Arts)

Listen for free

View show details

About this listen

Heather and Zoe sit down with Collective Arts' VP of Brand & Strategy, Toni Shelton, for an inside look at how one of Canada's most creative beverage companies is navigating the future of drinking. Together, they unpack the rise of non-alcoholic options, why beer consumption is dropping globally, and how brands are adapting to a generation that wants moderation, wellness, and better ingredients. They also get into the realities of working in male-dominated industries, the pressure of innovation, and the business case for sober-inclusive spaces.

Grab your NA bevvie and hit subscribe. Episodes every Wednesday. Proud of you! 💕

Find out more about Collective Arts: @collectivebrew @collectiveartsto

Girl, Undrunk is proudly produced by Consciously Produced LLC.
No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.