#19. Co-hosts Neil Benson and Sarah Penn unpack the latest trends and news impacting the superannuation industry.

We cover:

1. Super brand recognition: Surprising results from a Conjointly brand tracker highlight low public awareness of major super brands, including only 57% recognition for AussieSuper and 49% for Hostplus, challenging industry assumptions.
2. The complexity and cost of rebranding: Rebrands are frequent but often more about internal politics than member benefit, and establishing a new name remains a major challenge.
3. The effectiveness of marketing: Despite significant marketing spend, switching rates and member engagement appear largely unchanged, raising questions about return on investment.
4. Member churn and fund flows: Recent reports show industry fund outflows to adviser-led platforms are modest compared to overall inflows, with most money still coming in via default arrangements rather than active switching.
5. Retention dilemmas: As members with larger balances approach retirement, funds struggle to retain them, particularly when financial advisers commonly recommend rolling over to retail platforms.
6. Regulatory challenges and innovation barriers: Uncertainty around advice laws is inhibiting proactive member communications and innovation, especially in retirement products.
7. Fraud and scam protection: ASIC urges funds to strengthen member communications to prevent fraud, but losses remain minor (at $22 million), and tougher controls could erode member experience.
8. Confidence and legislative change: Frequent government tinkering causes member concern, yet most changes aim to improve fairness, and fears of losing all super are unfounded.
9. New superannuation legislation: Discussion around the Building a Stronger and Fairer Super System bill, with support for balancing changes to both high and low-balance accounts.
10. Industry news: Notable updates include Commonwealth Super’s major tech upgrade, HESTA CEO Debbie Blakey’s retirement, and the release of a new AFCA complaints guide.
11. Personal achievement: Neil celebrates passing the RG 146 superannuation qualification after a challenging process.

RESOURCES

1. Super brand tracker confirms golden status of AustralianSuper | Financial Standard - Brand Tracker by Conjointly based on 1344 individuals. 57% recognised AustralianSuper, 49% Hostplus, 48% AMP, 47% Rest, 45% CBUS. Survey also ranked consideration, performance perception, and customer support.
2. Superannuation customer churn hits First Super, NGS Super and Hostplus...

#18. Co-hosts Sarah Penn and Neil Benson discuss ASIC’s 2026 priorities and what they mean for super funds.

Private credit risks: ASIC flags concerns about retail exposure to private market credit products. Experience of fund managers and transparency are under the spotlight.

Operational failures: Claims delays, cyber resilience, fraud and poor IT get a special mention - 'nuf said really!

Aggressive product marketing: will be stopping. We hope.

Audit and valuation standards: Poor quality sustainability reporting and inconsistent unlisted asset valuations—ASIC wants more evidence and comparability between funds.

Plus a cooks tour of the ASIC priorities that are 'super adjacent'.

#17. Co-hosts Sarah Penn and Neil Benson chat with Adrian Gervasoni, Executive Manager Advice Services at Industry Fund Services. We cover a lot of ground, including:

1. Member engagement challenges
2. Rethinking the member journey
3. Super as 'your future wage'
4. Super portals try to present too much info
5. The power of nudges
6. The new class of advisers - what this means in practise
7. What we can learn from banks closing branches and moving customers online
8. Webinars and events are fun but only reach a small number of people
9. The future of portals

Want to hear more from Adrian? Follow him on LinkedIn.

And have ideas for other guests we should interview? Drop us a line and let us know!