This week I'm sitting down with Andrew Schlag from TrueCo — and this one is a little different. We still talk real estate, we still talk business, but this episode goes somewhere most podcasts in this space are too afraid to go. Andrew opens with losing $3 million — not from a bad market, but from a moment of desperation and misplaced trust — and what that brutal season taught him about the life he actually wanted to build.

Andrew and his business partner Leo launched TrueCo around one core belief: the best life you can live shouldn't be deferred. Not until the next deal closes. Not until you hit your number. Now. We get into the psychology of the hustle trap, the eight categories of holistic success, and why the entrepreneurs who win the most often enjoy it the least.

Episode Timeline & Highlights

[0:42] – Introducing Andrew Schlag and TrueCo's mission around holistic wealth building.

[3:01] – Andrew's background: country boy, construction, and finding real estate in 2014.

[6:38] – The deal that went sideways: signing deeds without attorney approval and losing $3 million.

[9:33] – The aftermath: $30K a month in losses, litigation, and not wanting to live anymore.

[10:47] – How Andrew came back one day at a time — and what that season really taught him.

[11:27] – Meeting his business partner Leo and how TrueCo was born in Barcelona.

[13:29] – The "I'll be happy when" trap and why that goalpost never stops moving.

[14:47] – Get the lesson faster: why reflection matters more than grinding harder.

[15:07] – Pulling the future into the present — putting the trip on the calendar before you can afford it.

[18:52] – Seasons of hustle vs. lifestyle hustle and why the economy rewards value, not hours.

[19:52] – Weekly reflection, morning routines, and building intentional habits into daily life.

[30:23] – What TrueCo actually is: holistic success, wealth building, and a life worth living.

[32:22] – How the community works: cash vehicles, wealth building, and doing deals with people you enjoy.

[35:40] – Who TrueCo is for and how to connect with Andrew and Leo.

5 Key Takeaways

1. Never sign the deeds without your attorney. Desperation is the enemy of good decisions — urgency is fine, desperation is dangerous.
2. Stop living in the "when I get there." The goalpost never stops moving. Build a life worth living right now.
3. Reflection is a business skill. The investors who never stop to ask why are the ones who barrel hardest in the wrong direction.
4. The economy rewards value, not hours. Working hard is a badge of honor that pays nothing if you're creating the wrong thing.
5. Holistic success beats financial success alone. Wealth without health, relationships, and purpose isn't winning — it's just a bigger number.

Links & Resources

• TrueCo – Holistic wealth building community for heart-driven entrepreneurs 👉 truecoa.com
• Andrew Schlag – Facebook & YouTube: search Andrew Schlag
• SmrtPhone – The only phone system built for real estate investors (5,000 free minutes)
• ThatRealEstateTechGuy.com – All episodes and exclusive tech discounts

Closing

If you enjoyed this episode, please follow, rate, and review That Real Estate Tech Guy. Share it with an entrepreneur who's grinding hard but hasn't stopped to ask whether they're actually happy — because the hustle isn't the problem. Deferring your life while you do it is.

More high-signal conversations coming next.

This week I'm joined by Michael Hoang, host of the Get Wealth Podcast and real estate investor out of Houston, Texas. Michael has done over 200 doors across single family and multifamily — but when the market shifted, he didn't grind harder on the same strategy. He pivoted into something I hadn't heard of before, and honestly, I couldn't stop calling it elegant the entire episode.

Land home packages. Buy a plot of land, install a brand new mobile home straight from the manufacturer, qualify it for FHA financing, and sell it on the MLS. No scope creep. No surprise rehab costs. No cold calling. Just $70K–$100K in profit per deal with a fraction of the headaches of a traditional flip. If you're a burned out wholesaler or flipper wondering where the opportunity is right now, this episode is it.

Episode Timeline & Highlights

[0:49] – Introducing Michael Hoang and the Get Wealth Podcast.

[3:44] – Why the houses Michael used to buy just don't work anymore — taxes, insurance, interest rates.

[4:26] – The cash flow myth in single family real estate and why he needed a better model.

[4:50] – What is a land home package and why it works so well in today's market.

[5:12] – FHA financing and why it opens the deal to the largest possible buyer pool.

[5:37] – The numbers: $70K–$100K profit per deal with less work than a traditional flip.

[7:24] – No surprises: why new construction mobile homes eliminate rehab risk entirely.

[30:22] – Wealth isn't flashy cars — it's time freedom and the ability to run your business from anywhere.

[31:12] – Who is this strategy for? Beginners, burnt out flippers, and wholesalers looking to pivot.

[33:44] – How to run land home packages alongside your existing strategy without overloading yourself.

[34:05] – How to do this tax free or tax deferred inside a self-directed IRA or solo 401k.

[36:08] – How to connect with Michael and get the IRA strategy guide.

5 Key Takeaways

1. The market shifting is not the market dying. When what's always worked stops working, it's time to think laterally — not quit.
2. New construction eliminates surprise costs. No scope creep, no rehab overruns, no unexpected repairs eating your margin.
3. FHA qualification unlocks the biggest buyer pool. The right install means first-time buyers can purchase — and that means faster, easier sales.
4. Less work, more profit. Land home packages are a lighter operational lift than traditional flips with significantly higher margins.
5. Structure it right and keep more of what you make. Done inside a self-directed IRA or solo 401k, this strategy can be tax free or tax deferred.

Links & Resources

• Michael Hoang – Instagram: @MichaelBSomeone
• IRA Strategy Guide – Text "IRA" to Michael directly for the tax-free deal structure
• Get Wealth Podcast – Search on your favorite podcast platform
• ThatRealEstateTechGuy.com – All episodes and exclusive tech discounts

Closing

If you enjoyed this episode, please follow, rate, and review That Real Estate Tech Guy. Share it with a flipper or wholesaler who's been grinding in a tough market — because sometimes the best move isn't to push harder. It's to find a smarter play.

More high-signal conversations coming next.

This week I'm sitting down live in Tampa with my good friend Rafael Cortez — firefighter turned carpenter turned transportation entrepreneur turned real estate investor turned coach turned SaaS founder. Yeah, Rafael has lived a few lives. And every one of them feeds directly into what he's built with CEO Pulse.

Rafael brings an organizational psychology background and over a decade of active investing to a CRM that does something most platforms don't — it embeds his coaching, courses, and SOPs directly inside the system. One login. Everything you need to run your wholesaling business, learn the business, and deploy it all in one place. We also get into the real psychology behind why investors procrastinate, why systems can become their own form of paralysis, and what it actually takes to build a business that scales.

Episode Timeline & Highlights

[0:43] – Introducing Rafael Cortez and CEO Pulse — the CRM built by an active operator.

[3:44] – Rafael's backstory: firefighter, carpenter, transportation business owner, real estate investor.

[6:38] – Building and selling a medical transportation company in 2014.

[9:44] – From investor to coach: how mentorship found Rafael before he went looking for it.

[11:02] – Working with wholesaling OG Sean Terry and getting his first taste of teaching.

[12:39] – Bringing fire department SOPs into real estate — how systems changed everything.

[13:40] – The Wholesaling Academy: beginning-to-end mentorship with all the SOPs baked in.

[15:06] – When do you actually need a CRM? The logic vs the emotional excuse.

[16:07] – How investors procrastinate creatively — and how the right system eliminates excuses.

[17:25] – Why systems can create their own paralysis — and how to avoid it.

[19:02] – The balance between technology and just getting on the phone.

[20:15] – The one job of a SaaS platform: make every excuse a button.

[37:12] – Why convergence — coaching, systems and tools in one place — is the future.

[39:08] – How Rafael continuously improves the platform as an active operator using it daily.

[41:03] – How to find Rafael and get started with CEO Pulse.

5 Key Takeaways

1. The best systems are built by operators, not developers. When the person building the tool is also using it daily, it keeps getting better in the right ways.
2. Procrastination disguises itself as preparation. Investors who say they need more systems often just need to make more calls.
3. Convergence beats complexity. One login with your training, your CRM, your follow-ups and your SOPs eliminates friction and excuses at the same time.
4. Mentorship is a two-way street. Teaching forces you to hold yourself to the same standard you're coaching others toward.
5. Technology should remove excuses, not create new ones. If it takes a university course to use, it's working against you.

Links & Resources

• CEO Pulse CRM – The CRM built by an active wholesaler with coaching embedded inside 👉 theraypulsecrm.com
• Rafael Cortez – Instagram: @RafaelCortezCEO
• SmrtPhone – The only phone system built for real estate investors
• ThatRealEstateTechGuy.com – All episodes and exclusive tech discounts

Closing

If you enjoyed this episode, please follow, rate, and review That Real Estate Tech Guy. Share it with an investor who's drowning in tools but still not closing deals — because the problem usually isn't the system. It's the excuses the system lets them keep making.

More high-signal conversations coming next.