Are your financial decisions really based on logic — or are they being shaped by deep-rooted beliefs you don’t even realize you have?

In this episode of That Financial Guy Show, financial planner Keith Wilson explores the concept of money scripts — the unconscious money beliefs formed in childhood that influence how we save, spend, invest, and plan for retirement. You’ll learn about the four most common money scripts: Money Avoidance, Money Worship, Money Status, and Money Vigilance — and how they impact real financial behavior.

Whether you’re working toward financial independence, preparing for retirement, or just trying to understand your relationship with money, this episode will help you gain clarity and confidence in your financial life.

🎧 Listen in as we bridge the gap between financial psychology and smart planning — because understanding the why behind your money habits is just as important as the how.

Helping you to be wise with your money!
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In today’s episode of That Financial Guy Show, I’m diving into one of the hardest conversations in retirement planning:

What do you do when your adult children ask for financial help — but your retirement savings are on the line?

As a parent, wanting to help is natural. But giving away too much money during retirement can derail your financial security, strain relationships, and even lead to financial hardship later in life.

In this episode, I break down:
✅ Why giving too much to adult children is one of the biggest hidden risks to your retirement
✅ How I recommend setting healthy financial boundaries without damaging family relationships
✅ Practical scripts you can use to say “no” with love (and without guilt)
✅ How to create a personal “giving budget” that protects your future
✅ Warning signs of elder financial abuse — and how to recognize and prevent it

If you’re nearing retirement, already retired, or just trying to balance generosity with financial independence, this episode will give you the tools, confidence, and real-world advice you need to protect your hard-earned savings.

Because real love isn’t about endless bailouts — it’s about building a secure future for everyone.

🎧 Tune in now and learn how you can support your family without sacrificing your own retirement security.

And don’t forget to subscribe to That Financial Guy Show for more personal financial strategies, retirement planning advice, and real-world money conversations!

Helping you to be wise with your money!
To see more videos discussing personal finance Subscribe:
https://www.youtube.com/channel/UCbDA...

For more resources: 👉 https://wfa-nc.com/insights

📝 Get your Free Retirement Plan checkup
https://wfa-nc.com/retirement-plan-ch...

To schedule a complimentary consultation with me: 👉...

What to Do When the Stock Market is Down

If you've checked your investment accounts lately and felt a little uneasy — you're not alone. But the good news? Market downturns don’t have to derail your financial future.

In this episode, I’m breaking down what really happens when the market drops, what a correction and bear market actually mean, and most importantly — what you can do about it. I’ll walk you through 7 smart strategies to help you stay calm, stay focused, and even find opportunity in the chaos.

I’ll cover:

• Why panicking is the worst thing you can do
• How to think about “stocks on sale” during dips
• The upside of doing Roth conversions when markets are down
• Strategic RMD planning for inherited IRAs
• Tax-loss harvesting in plain English
• Why rebalancing matters
• And why stopping your 401(k) contributions now could be a big mistake

My goal is to help you stay grounded and confident — no matter what the headlines say. So if you’ve been feeling nervous or unsure about your next move, this one’s for you.

Let’s dive in.

Helping you to be wise with your money!
To see more videos discussing personal finance Subscribe:
https://www.youtube.com/channel/UCbDA...

For more resources: 👉 https://wfa-nc.com/insights

📝 Get your Free Retirement Plan checkup
https://wfa-nc.com/retirement-plan-ch...

To schedule a complimentary consultation with me: 👉...