Thai food is world-famous, but Thai coffee remains a mystery to most.

In this episode, we uncover the origin story of Coffee Culture Thailand and its visionary founder, Susan Borvornpotsakul Villota.

When the 2020 pandemic hit, Susan lost 90% of her marketing clients. Instead of giving up, she leveraged her digital expertise to build a bridge - connecting Thailand’s remote coffee farmers with a global audience of coffee drinkers.

In this #SkinInTheGamewithDebbieGo episode, we discuss:

✅ The "Zero Product" Launch: How she raised 60,000 THB with a simple video and a crowdfunding campaign.

✅ Breaking the language barrier: Using her Thai-Finnish roots to bring the 'invisible ' farmers to the world stage.

✅ The Reverse-Engineer Strategy: Building an online marketplace first, avoiding costly brick-and-mortar overhead.

✅ The Fair-Price Pivot: Letting farmers and roasters set their own prices for true sustainability.

✅ The Hero Product: A signature smooth, balanced Thai roast that changed perceptions.

From Chiang Mai to Chiang Rai, Thai coffee is no longer just commodity. It's a story of resilience, craft and the "seed that connects us all".

🔗 Links & Resources:
• coffeeculture.asia
• @coffeeculturethailand
• facebook.com/coffeeculturethailand
• youtube.com/@coffeeculturethailand
• x.com/CoffeeCultureTh
• linkedin.com/company/coffeeculturethailand
• linkedin.com/in/susan-villota

📺 Watch on YouTube: youtu.be/snYLOKjimh8

#ThaiCoffee #SpecialtyCoffee #SocialImpact #Pivot #FarmToCup #CoffeeCultureThailand #WomenInBusiness #CoffeeCulture #SustainableBusiness #EntrepreneurStory #SkinInTheGamewithDebbieGo #BusinessResilience

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