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Über 20 Jahre ist Chris Pauls schon bei der Mountainbike. Mit ihm zusammen blicken wir auf Innovationen von Geometrien, Laufradgrößen und jetzt natürlich auch Bikes mit Motoren zurück. Wie liefen die legendärsten Presscamps ab und wie beeindruckend ist es Sam Hill live fahren zu sehen oder mit Profis auf den Trails zu sein? Warum sollte man auf jeden Fall mal nach Whistler und warum kann ein Mountainbiker auch auf einem Bahnrad Spaß haben?

Link zum Begleitartikel.

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Testpilot.bike – Your magazine for deep insights on product, bike culture and the two wheel industry.

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In this conversation, Claus Fleischer, the CEO of Bosch eBike Systems and father of the terminus #uphillflow discusses together with Jens Staudt the evolution of e-bikes. An innovation that has shaped the bicycle industry. While it was facing not only development of new bikes, the manufacturer also faced regulatory challenges. Claus emphasizes the importance of maintaining the status of e-bikes as bicycles to avoid over-regulation and highlights the role of technology and connectivity in enhancing the riding experience. The discussion also touches on the future of e-biking, focusing on safety, adventure, and the integration of digital features.

If you want to refresh your knowledge about the terms Newton meter and torque and the meaning behind it. We also put up an article with the basics of e-bike terminology.

You can find it here.

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Testpilot.bike – Your magazine for deep insights on product, bike culture and the two wheel industry.

4zig

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Mountainbike media is weird. The new bike or product is launched; the review of it is on all the major news sites, and the ad is placed bold around it. This means the review is bought, right? The editors are biased, right? – But are they? There is an interaction between media, bike brands and component manufacturers, and yes, money is involved in different forms of advertisements. Banners, affiliate links, ambassadors, influencers and YouTubers.

In this podcast, I will try together with Gjulio and Simon from Bike connection agency to shed some light on the interaction of the media and the bike industry. How the media earns money to keep their outlets running and pay editors to do their work, how new forms of media arise, how we consume content, and how the landscape changes.

Head to www.testpilot.bike for more MTB-Nerd content.

Links

• Bike Connection Agency
• Youtube channel for plane nerds (An example of successful niche content.)
• Youtube channel for guitar nerds (How lo-fi can you go on content production?)
• Second Nature Podcast

If you enjoyed this podcast, make sure to subscribe to this channel. We will provide a different view and in-depth insights into the world of bikes and the industry. There is also a former episode with James Huang in which we cover how bike media developed in the last 25 years. If you are more of a tech nerd, you may listen to the episode of Christian Lengwenat about printing bikes and components with metal powder. These episodes are available in German.

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Testpilot.bike – Your magazine for deep insights on product, bike culture and the two wheel industry.

4zig