Tendances Ride #21 – Cédric Georges, CEO de North Kiteboarding, North Foils & Mystic | Kitesurf, Wing, Foil
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Tendances Ride #21 – Cédric Georges, CEO de North Kiteboarding, North Foils & Mystic | Kitesurf, Wing, Foil
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About this listen
Ancien d’Odlo et de Procter & Gamble, Cédric Georges dirige aujourd’hui le North Actionsports Group, maison mère de North Kiteboarding, North Foils et Mystic.
Il raconte comment il relance une marque culte dans un marché en mutation : ralentissement du kite, essor du foil, explosion de la wing.
Vision business, innovation produit, ambassadeurs, distribution : un échange sans langue de bois avec un dirigeant passionné de glisse.
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