Taylormaking: What Brands Can Learn from Taylor Swift. cover art

Taylormaking: What Brands Can Learn from Taylor Swift.

Taylormaking: What Brands Can Learn from Taylor Swift.

Listen for free

View show details

About this listen

This week on Taking Stock Susan Hayes Culleton talks to Ken Hughes the author of ‘Taylormaking: A New Era of Modern Branding and Customer Connection’ which explores what we can learn from Taylor Swift’s unique ability to build loyalty, intimacy, and emotional connection with her fans — and translates that into a playbook for modern business.

Susan asks what is behind this rise of Silver, and does it have the same strategic ‘power’ as Gold? She is joined by Edel Tully, the Director of Financial Services at the London Bullion Market Association.

Plus, with news that the German government is trying to incentivize retirees to work longer, Susan talks to Economist Austin Hughes and Caroline Reidy of the HR Suite about the changing demographics around ‘Retirment’.

No reviews yet
In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.