Recorded live at the 2025 ROI of Creativity Summit, this episode features Tania Katan, author of Creative Trespassing and the creator of the viral It Was Never a Dress campaign.

Tania challenges the idea that creativity needs permission, showing how breaking unspoken rules and questioning false ideas of productivity can unlock connection, imagination, and real impact. A lively, perspective shifting discussion on creative courage, and the return we get when we choose imagination over compliance.

Tania Katan is an inspirational speaker, award-winning author, and visionary mind behind the viral social impact campaign #ItWasNeverADress; a movement that has inspired over 100 million people to see, hear, and celebrate creativity and belonging.

Her visionary way of formulating ideas led to her award-winning book, Creative Trespassing: How to Put the Spark and Joy Back into Your Work and Life (Penguin Random House), winner of the “Best Business Book in Creativity + Innovation.”

As an inspirational speaker, Katan is highly sought after by everyone from Fortune 500 companies to global summits, to teach individuals, leaders and teams how to tap into their innate superpower—creativity—and drive innovation, discover unlimited possibilities, and build cultures where people don’t just belong but long to contribute. Some of the organizations and major conferences impacted by her talks include: University of California Irvine, CiscoLive!, Humana, Uber, Etsy, TJX, TED Talks, Expedia, HubSpot, Business of Software, Amazon, American Express, Talks at Google, Massachusetts Conference for Women, INBOUND, Comedy Central Stage, and more.

Katan’s innovative work on creativity has appeared in the
New York Times, USA Today, Amy Poehler’s Smart Girls, HuffPost, Time, CNN, GLAMOUR, Adweek, Forbes, and more. Whether on stage or on the page, Tania makes creativity and storytelling accessible, unforgettable, and—most importantly—immediately useful. For more: www.taniakatan.com

https://taniakatan.com/

https://www.penguinrandomhouse.com/books/566682/creative-trespassing-by-tania-katan/

https://vimeo.com/1059369067