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Talk Commerce

Talk Commerce

By: Brent W. Peterson
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About this listen

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business. Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business. Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes. You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com2021-2024 - Talk Commerce Economics Leadership Management & Leadership
Episodes
  • Navigating E-commerce Platform Diversity
    May 14 2025

    In this episode of Perspectives, digital marketing strategist Veronica Costello and tech visionary Max Headroom discuss the complexities of e-commerce platform diversity. They explore the evolution from Magento to Shopify, highlighting the strengths and limitations of each platform. The conversation emphasizes the importance of understanding individual business needs, debunking common myths about e-commerce platforms, and the necessity of identifying deal breakers when choosing a platform. Ultimately, the episode advocates for a diverse ecosystem that fosters innovation and better solutions for merchants.

    takeaways

    • E-commerce platform choice should be driven by business needs, not hype.
    • The shift from Magento to Shopify reflects changing market demands.
    • Shopify offers simplicity but has limitations for complex businesses.
    • Platform diversity is crucial for innovation and tailored solutions.
    • Merchants should be wary of one-size-fits-all claims.
    • Identifying deal breakers is essential in platform selection.
    • Migration pain can be worth the long-term benefits of a better fit.
    • Not all popular platforms are the best fit for every business.
    • Agencies may have divided loyalties that affect their recommendations.
    • Understanding your specific needs is key to finding the right platform.

    Sound Bites

    • "No single platform is perfect for everyone."
    • "Building on Shopify is like renting."
    • "Platform diversity encourages competition."

    Chapters

    00:00
    Introduction to E-commerce Platform Diversity

    02:52
    The Shift from Magento to Shopify

    05:51
    Understanding the Limitations of Shopify

    08:51
    The Importance of Platform Diversity

    11:51
    Debunking Myths About E-commerce Platforms

    14:48
    Identifying Deal Breakers in Platform Selection

    17:55
    Conclusion and Final Thoughts on Platform Choice

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    18 mins
  • The AI Fashion Revolution Transforming Men's Style Through Smart Subscription Services with Taelor's Anya Cheng
    May 13 2025

    In this conversation, Anya Cheng discusses how AI is revolutionizing the fashion industry by catering to busy men who need to look good without being fashion enthusiasts. She emphasizes the importance of accessibility in fashion, the role of technology in personal styling, and how clothing choices can impact confidence and first impressions. The discussion highlights the shift towards a more inclusive approach in fashion design, making it available for everyone, regardless of their interest in fashion.


    Takeaways

    • AI is used to select clothing for busy men.
    • Many people need to look good for various occasions.
    • Fashion companies often cater to fashion enthusiasts.
    • Accessibility in fashion is crucial for broader audiences.
    • Technology is reshaping personal styling experiences.
    • Clothing choices can significantly affect confidence.
    • The shopping experience can be simplified with AI.
    • First impressions are influenced by clothing choices.
    • Fashion should be inclusive and accessible to all.
    • The future of fashion is personalized and driven by technology.


    Chapters

    00:00
    Introduction to Anya Chen and TaylorStyle

    21:40
    The AI-Powered Clothing Solution

    24:44
    Understanding the Subscription Model

    27:46
    Sustainability in Fashion

    30:43
    Differentiating from Traditional Subscription Boxes

    33:30
    Fashion Advice for the Modern Man

    36:45
    Closing Thoughts and Promotions

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    19 mins
  • AI Revolution in E-commerce: Big Sur AI's Vision for Democratizing Advanced Technology with Vinod Ramachandran at ShopTalk
    May 7 2025

    Our conversation explores the implementation of AI agents in retail, focusing on how these technologies can enhance customer experiences by providing personalized recommendations and conversational product discovery, akin to the interaction with a skilled salesperson in a physical store.


    Takeaways

    • We currently have three AI agents for retailers.
    • One AI product provides conversational product discovery.
    • The goal is to recreate the in-store experience online.
    • Personalized recommendations can lead to higher conversions.
    • AI technology can enhance customer experiences.
    • Retailers can drive sales using AI agents.
    • The technology aims to mimic amazing salespeople.
    • Online shopping can be more engaging with AI.
    • AI can transform the way customers interact with products.
    • The future of retail may heavily rely on AI solutions.


    Chapters

    00:00
    Democratizing AI in E-Commerce

    16:55
    Building an AI Layer for E-Commerce

    21:00
    Innovating the Future of Shopping

    22:24
    Leveraging LLMs for Enhanced Performance

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    12 mins

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