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Tales from the Dirt Road

Tales from the Dirt Road

By: The Dirt Road Group LLC
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About this listen

Tales from the Dirt Road is the preeminent podcast showcasing seasoned public relations and marketing pros by discussing past experiences as well as thoughtful perspectives and opinions. Listeners looking for added incite about the ever-changing strategic communication industry will increase their knowledge and give a new point-of-view which they may use in their daily professions. #TalesFromtheDirtRoad #StrategicCommunications #PRPros #DirtRoadGroup

About Your Hosts:
Liz Hersh is an Ohio native and has lived her entire life in Cleveland. As a type-A communications professional, she has partnered with small businesses for more than a decade. At the age of 23, Liz was determined to create and execute a better approach to attracting and retaining customers. She has quickly built a reputation for itself based on our understanding of and ability to capitalize on digital media. Liz helps clients generate leads and increase their revenue. She loves to cook, participate in outdoor activities and is active in her community supporting a variety of non-profit organizations.


Tony Vann, grew up in Denver, Colorado, moved to Plano, Texas and finally landed in Oklahoma in 1989. Educated as a political scientist, he has always been an early-adopter of technology including bulletin board systems (BBS), online marketing places and website development. His mentor was a rural Oklahoma newspaper publisher who taught him "the ropes" of both journalism and public relations. He has since honed his craft over the past three decades working for high-profile organizations and companies. In his free time, he roots for the ever-disappointing Denver Broncos, the Chicago White Sox and the National Champion Oklahoma Sooners! An aviation nut, he loves going to air shows and anything having to do with aerospace! He too loves to crack jokes, laugh and make those around him laugh. He is a bit of a culinarian and can often be found cooking, grilling and eating delights anywhere he travels.

© 2025 Dirt Road Group, LLC
Economics Marketing Marketing & Sales
Episodes
  • Did Cracker Barrel Just Serve Us New Coke?
    Sep 9 2025

    It's been all over the news, social and in our psyche of pop culture, the recent Cracker Barrel rebrand. With a mea culpa issued only seven days after launch, many view this as one of the worst mis-steps in recent corporate branding.

    Today, Tony and Liz discuss similarities between the launch of New Coke in 1985 and how it followed the same fate. There are connections to be made - and maybe, just maybe, they were BOTH brilliant marketing strategies, not massive failures!

    Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com

    Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast

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    36 mins
  • What the Heck is a KPI?
    Sep 2 2025

    Ever get confused with all of the acronyms marketers used to describe campaigns, measure results and then provide data? Well, KPI is one of the greatest of those confusion creators! Liz and Tony discuss what KPIs are, how to use them effectively and what they can mean for both a marketer and business owner.

    Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com

    Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast

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    24 mins
  • Analytics: The Science of Understanding and Listening to Consumers
    Aug 26 2025

    Marketers need to embrace the importance of analytics in their daily lives. Whether a simple vanity telephone number, survey or more advanced tools such as Google Looksee or Lucky Orange, the voodoo behind marketing can all be revealed through understanding the importance of listening to a consumer.

    Liz Hersh and Tony Vann are strategic communicators who practice marketing, public relations, media relations and digital strategies. Learn more by visiting: http://www.DirtRoadPR.com

    Download and Subscribe to all episodes at: http://www.DirtRoadPR.com/podcast

    Show More Show Less
    29 mins
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