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Tales From The PROS

Tales From The PROS

By: Michael Georgiou: Imaginovation CMO Entrepreneur Podcaster Influencer
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About this listen

Tales from the PROS is hosted by Michael Georgiou, Co-Founder, and Eric Lawrence, Director of Growth at Imaginovation, an award-winning app and software development company. Each episode dives into honest, unscripted conversations, hard-earned lessons, and the behind-the-scenes chaos of life inside a tech agency. If you’re a founder, exec, or innovator trying to navigate the tech world without getting burned, this podcast is your no-BS roadmap. Through real talk, personal stories, and insights from the front lines, you’ll pick up smarter ways to build software, steer clear of common mistakes, and choose the right partners in a crowded, often confusing space. Whether you’re scaling a startup, driving digital change at a larger company, or just love keeping up with tech innovation, Tales from the PROS brings you straight-shooting advice and inspiration without the fluff.Imaginovation, LLC Economics Leadership Management & Leadership
Episodes
  • Ep 75 - Is Your Business Ready for Software Automation?
    Dec 17 2025

    In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence break down what software automation really means for growing businesses and how to know when an organization is actually ready for it. Moving beyond buzzwords, they share real-world examples of companies that automated successfully and others that wasted time and budget by doing it too early or without a plan.

    Drawing from years of hands-on experience, they discuss the warning signs that manual processes are slowing teams down, why disconnected systems create operational chaos, and how automation should support people rather than replace them. The episode also introduces a practical automation readiness playbook to help leaders audit operations, define ROI, and start small with high-impact pilots.

    If you are scaling a business or struggling with inefficiencies, this conversation will help you determine where automation fits, how to avoid common mistakes, and how to approach it strategically with clarity and confidence.

    🎯 Highlights You Won’t Want to Miss

    • How to tell if your business is truly ready for automation
    • The difference between automation and AI and why it matters
    • Common operational red flags that signal inefficiency
    • Why disconnected tools slow growth and increase costs
    • How to audit workflows and identify high-impact automation opportunities
    • The importance of starting small with pilot automation projects
    • How automation improves compliance, scalability, and competitiveness
    • Why automation should empower teams, not replace them

    🎧 Listen and Subscribe

    • Spotify: https://open.spotify.com/show/6QkUtrcNllUkqtq1fjlwnZ

    • Apple Podcasts: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192

    • YouTube: https://www.youtube.com/@Imaginovation/podcasts

    • SoundCloud: https://soundcloud.com/talesfromthepros

    🗂 Topics We Cover

    • What smart, practical automation looks like in real businesses
    • Signs manual processes are costing time and money
    • How operational growth can outpace systems and teams
    • Why auditing workflows is the first step to automation readiness
    • How to define ROI before investing in automation
    • Common automation roadblocks and how to overcome them
    • The role of leadership and team input in automation decisions
    • Why automation is essential to remain competitive

    💡 Key Takeaways

    • Manual, repetitive work is a strong signal that automation may be needed
    • Automation must align with business goals, not trends or hype
    • Disconnected systems create inefficiency, errors, and frustration
    • Starting small with high-impact pilots reduces risk and improves ROI
    • Automation frees teams from low-value busywork
    • AI and automation are related but not the same
    • A clear audit and roadmap prevent wasted investment
    • Strategic automation strengthens long-term scalability and resilience

    ⏱️ Chapters

    • 00:00 Introduction to Practical Automation
    • 02:22 Signs Your Business Is Ready for Automation
    • 05:22 When Growth Outpaces Operations
    • 07:53 Disconnected Systems and Tool Overload
    • 10:36 Losing Competitive Advantage
    • 12:30 The Automation Readiness Playbook
    • 15:41 Involving Teams in Automation Decisions
    • 18:12 Starting Small With High-Impact Pilots
    • 20:35 Real-World Automation Case Studies
    • 23:06 Common Automation Roadblocks
    • 26:48 Automation vs AI Explained
    • 30:25 Final Takeaways and Closing Thoughts
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    32 mins
  • Ep 74 - Why SaaS Startups Fail: Lessons From the Trenches
    Nov 27 2025


    In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence open up about the hidden challenges that quietly derail SaaS startups. These issues often go unnoticed until it is too late, and they rarely have anything to do with funding or technology. Instead, the real problems show up in planning, leadership, market understanding, and the founder’s mindset.


    Drawing from real stories and years of working closely with founders, they talk about why a strong business model matters, how emotional resilience shapes decision making, and why continuous innovation is a non-negotiable part of building a lasting SaaS product.

    If you are building or growing a SaaS startup, this conversation will help you recognize the early signs, avoid common traps, and build with more clarity and confidence.


    🎯 Highlights You Won’t Want to Miss

    • The real reasons SaaS startups fail behind the scenes
    • Why planning and direction matter more than a “unique idea”
    • Market validation that actually reflects user demand
    • How mindset and emotional resilience shape every decision
    • Why branding and differentiation influence traction
    • The role of leadership in keeping teams aligned and motivated
    • How continuous innovation keeps your product alive


    🎧 Listen and Subscribe

    • Spotify: https://open.spotify.com/show/6QkUtrcNllUkqtq1fjlwnZ

    • Apple Podcasts: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192

    • YouTube: https://www.youtube.com/@Imaginovation/podcasts

    • SoundCloud: https://soundcloud.com/talesfromthepros

    🗂 Topics We Cover

    • Why planning and clarity decide how fast startups grow
    • What real market validation looks like and why feedback matters
    • The emotional side of being a founder and staying resilient
    • How branding shapes trust and early adoption
    • What a sustainable SaaS business model includes
    • How leadership influences team culture and progress
    • Why innovation can never stop after launch


    💡 Takeaways

    • Poor planning and unclear direction quietly kill SaaS startups.
    • Founders need a strong, realistic mindset to get through challenges.
    • Market validation must come before building, not after.
    • Emotional resilience helps founders make better long-term decisions.
    • Good branding and differentiation help a product stand out.
    • A sustainable business model is essential for long-term success.
    • Leadership shapes team motivation, culture, and productivity.
    • Continuous innovation keeps your product relevant and competitive.

    ⏱️ Chapters

    00:00 Introduction to Silent Killers of SaaS Startups
    02:56 The Importance of Planning and Mindset
    05:57 Understanding Market Validation and User Feedback
    08:56 Navigating Challenges and Emotional Resilience
    11:55 The Role of Branding and Differentiation
    14:48 Building a Sustainable Business Model
    17:38 Leadership and Team Dynamics
    20:37 Continuous Innovation and Adaptation
    23:55 Conclusion and Key Takeaways

    Show More Show Less
    30 mins
  • Ep 73 - When to Rebuild Your Software Application for Growth
    Nov 5 2025

    In this episode of Tales from the Pros, Michael Georgiou and Eric Lawrence dive into a topic every growing business eventually faces — when to stop patching old systems and start rebuilding from the ground up.

    Many organizations cling to outdated software because rebuilding feels risky — too costly, too disruptive, or simply too big to take on. But as Eric and Michael explain, the real cost often lies in holding on. Slow performance, fragile integrations, and technical debt can quietly drain resources and block growth.

    Drawing from real client stories and years of experience helping businesses modernize their technology, they unpack how to recognize the warning signs, what an audit should uncover, and how to make the decision to rebuild with clarity and confidence.

    If your systems are slowing you down, this conversation will help you see rebuilding not as failure — but as a chance to evolve, scale, and future-proof your business.


    🎯 Highlights You Won’t Want to Miss

    • Why holding on to outdated systems costs more than rebuilding – 02:10
    • The fear of letting go: why companies resist modernization – 03:30
    • The three main paths after a system audit (stay, white-label, rebuild) – 07:30
    • Real-world examples of outdated tech still running critical operations – 10:45
    • The mindset shift every organization needs before a rebuild – 13:58
    • How rebuilds boost scalability, team morale, and long-term ROI – 18:12

    🎧 Listen and Subscribe


    Spotify: https://open.spotify.com/show/6QkUtrcNllUkqtq1fjlwnZ
    Apple Podcasts: https://podcasts.apple.com/us/podcast/tales-from-the-pros/id1371067192
    YouTube: https://www.youtube.com/@Imaginovation/podcasts
    SoundCloud: https://soundcloud.com/talesfromthepros

    🗂 Topics We Cover

    • How to tell when your tech is holding your business back
    • What a proper system or code audit should include
    • The hidden risks of technical debt and patchwork fixes
    • Signs your platform is past its prime — and what to do about it
    • How to evaluate rebuild vs. rework decisions
    • Why mindset and internal alignment are critical before rebuilding
    • The long-term benefits of modernization — from scalability to team morale

    💡 Takeaways

    • Outdated software quietly drains growth and efficiency.
    • A rebuild is often the smarter long-term investment.
    • Conducting an audit helps you choose the right path — stay, migrate, or rebuild.
    • Modern platforms improve not just performance but internal collaboration.
    • Rebuilding isn’t about failure; it’s about creating a stronger foundation.
    • Mindset alignment across teams is crucial for a smooth rebuild.
    • Innovation requires letting go of what no longer serves your business.

    ⏱️ Chapters

    00:00 Welcome and Episode Overview
    01:38 Why Businesses Hold On to Outdated Software
    04:57 The Fear of Rebuilding and What’s Behind It
    07:34 The Three Paths After an Audit
    10:16 Real Examples of Legacy Systems Holding Back Growth
    13:58 The Mindset Shift for Modernization
    15:59 Choosing the Right Partner and Internal Stakeholder
    18:12 The Long-Term Benefits of a Rebuild
    20:44 Closing Thoughts and Key Takeaways

    Show More Show Less
    21 mins
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