A $16 million lottery ticket sits unclaimed. Hours before the deadline, an anonymous figure tries to cash in through a Belize shell company. That’s where we start—with a gamble that reveals one of the boldest insider frauds in US lottery history—and with the leader who decided to fight it in daylight rather than bury it in silence.

I sit down with Terry Rich—entrepreneur, former cable TV pioneer, zoo director, and CEO of the Iowa Lottery—to unpack the case that defined his later career. Terry explains how an insider at a vendor wrote code to narrow random outcomes once a year, why the fraud triad (need, opportunity, rationale) is the real risk model leaders should use, and how a string of small clues—including surveillance audio and a bizarre “two hot dogs” alibi—helped investigators connect jackpots across multiple states. We talk bluntly about industry pressure to keep quiet, why he refused, and how transparency actually increased public trust and sales.

Terry’s story stretches beyond the case. From helping launch MTV and HBO to reinventing a struggling zoo with irreverent ideas like “Scoop on Poop” and adult-only “Zoo Brew” nights, his career is a masterclass in creative problem-solving and operational integrity. He shares practical leadership habits—separating duties, documenting exceptions, inviting diverse voices—and the mindset that turns PR crises into credibility. We also explore the modern content landscape: why a YouTube documentary can outpace traditional channels, and how creators can leverage honest storytelling to build durable audiences.

If you’re curious about how insider fraud really works, how to structure teams to prevent it, and how courage in communication can strengthen a brand, this conversation delivers. Subscribe, leave a quick review, and share this episode with someone who geeks out on true crime, leadership, or the strange places where ethics and entrepreneurship collide. What would you have done at that last-minute claim?

Terry's website - https://terryspeaks.com/

Full Documentary: "Jackpot: America's Biggest Lotto Scam" - https://www.youtube.com/watch?v=xGsPAfQzakM

LinkedIn - linkedin.com/in/terich

Facebook - https://www.facebook.com/TerrySpeaksKeynote/

Instagram - https://www.instagram.com/tlrrhi/

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