
Tactical Prioritization
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About this listen
No marketing plan is complete without prioritization – whether it's explicitly stated or something you tuck into your back pocket. Whether we're doing it as part of a budget exercise or to simply be prepared, we should always be able to articulate the things our marketing can't live without, the things that would be nice value-adds to maximize our learnings, and the big ideas that are fun what-ifs. How do you know where things fit? Give this episode a listen!
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.