How do you actually stand out in a saturated market?

This week I’m joined by Kansas City senior photographer Kaylee West (@creative.kaylee) and we dive into all things branding and client experience. From making your work instantly recognizable, to building a senior experience that goes way beyond a one-hour shoot, Kaylee shares how she’s grown a business that feels fun, colorful, and community-driven.

We talk about:

• Why consistency matters more than trends

• How to create an experience that makes seniors (and parents) feel special

• What it really takes to become the “go-to” photographer in your area

• The small touches that turn clients into lifelong fans

If you’ve ever wondered how to make your brand unforgettable (without burning yourself out trying to keep up with everyone else), this episode is full of ideas you’ll want to steal.

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