“Should you ever change your podcast name? I’ve just done this for the fourth time…”

I open up about one of the biggest decisions I’ve made recently — changing the name of my first and biggest show yet again. From Seven Million Bikes to A Saigon Podcast, then A Vietnam Podcast, and now Discover Vietnam, it’s been a journey of evolution, mistakes, and lessons learned.

Naming a podcast isn’t just about branding; it’s about clarity, growth, audience alignment, and sometimes even sponsorship opportunities. I wanted to share everything I’ve learned so that you can decide if changing your podcast name is the right move for you.

Key Talking Points

• Why I’ve changed my podcast name four times, and what I learned each time
• The risks of quirky or unclear names and why clarity matters more
• How listener data and episode performance guided my rebrand
• When you shouldn’t change your podcast name
• How a new name can make your podcast more attractive to sponsors
• Practical steps to rebrand smoothly without losing your audience

Chapters and Timestamps

• [01:00] My podcast’s journey of name changes
• [05:00] Lessons from audience data & episode performance
• [08:00] Why clarity and searchability matter for growth
• [10:00] Sponsorship and branding considerations
• [12:00] When not to change your podcast name
• [15:00] How to rebrand successfully and bring your listeners with you

Send us a text

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