In this episode, we’re diving deep into one of the most overlooked tools in your author brand: your website.

Whether you're launching a book, building a thought leader brand, or growing your expert business—your website is the foundation of your visibility, credibility, and conversions.

Join bestselling author and founder of Thought Leader Academy Sara Connell and special guest Hannah Boeck, conversion copywriter and founder of Amplify Copy, as they unpack what it really takes to build a website that doesn’t just look good—but actually works.

You’ll Learn:

• What makes an author website stand out and convert

• Common website mistakes (and how to avoid them)

• The #1 element that drives people to take action

• Why traditional “pretty” websites often don’t sell

• The strategy behind creating magnetic landing pages, sales pages & opt-ins

• How to position your site as a bridge to your book and brand

Whether you're pre-launch, post-publish, or pivoting to scale your business, this episode is your roadmap to building a website that works as hard as you do.

🎯 Want more support? Visit https://www.saraconnell.com

#AuthorMarketing #WebsiteTipsForAuthors #ThoughtLeaderBranding #SaraConnell #AmplifyCopy #ConversionCopywriting #ExpertBrand #AuthorWebsite #BuildAWebsiteThatConverts #MessageToMovement #BookLaunchTips

If you’ve ever wondered how to stand out in a crowded online world, this episode is for you.

In Episode 72 of The RISE Podcast, Sara Connell sits down with Rachel B. Lee, personal branding expert and co-founder of Standout Authority, to talk about the REAL keys to building a personal brand that doesn’t just look good—but drives real impact and results.

Rachel shares:
✨ The 4 pillars of a magnetic personal brand
✨ Why most entrepreneurs blend in—and how to break out
✨ How to turn your personal story into a visibility superpower
✨ What thought leaders MUST do to connect with modern audiences
✨ Her own journey from corporate marketing at Microsoft to building a multi-six figure brand with her husband

Whether you're a coach, author, or entrepreneur ready to be seen, heard, and PAID—this episode gives you actionable tools to become unforgettable.

🔗 Learn more about Rachel B. Lee and Standout Authority: https://www.standoutauthority.com

📚 Learn more about Sara’s programs: https://www.saraconnell.com

🎧 Listen to more episodes of The RISE Podcast: https://www.saraconnell.com/the-rise-podcast

Follow Sara on IG: @saraconnell

#PersonalBranding #ThoughtLeader #SaraConnell #RachelBLee #StandOutAuthority #BrandStrategy #EntrepreneurLife #BookMarketing #MagneticBrand #WomenInBusiness #OnlineBusinessTips #ContentStrategy #TheRisePodcast

What happens when your story becomes the support you never had?

In this episode of The Rise, Sara Connell is joined by Sarah Cassidy—author, coach, and founder of Postpartum With a Plan. What started as a deeply personal experience of new motherhood turned into a powerful movement supporting thousands of women navigating the unexpected gap between what’s promised… and what’s real.

Together, they explore how to turn your truth into transformation—not only for yourself, but for your community, audience, and brand.

Sarah is a certified coach and the founder of Postpartum With a Plan, a resource-driven support system and coaching platform that empowers new moms with real talk, expert tools, and emotional support. Her personal story of motherhood inspired her to write the book she needed—and to build a platform that continues to change lives.

Get Sarah's book here: https://a.co/d/4Uz5DIx

• How Sarah turned her story into a bestselling book

• The disconnect between motherhood expectations vs. reality

• What it takes to create a mission-driven brand

• How to build community through storytelling

• The secret to turning pain points into platforms of impact

This episode is a must-watch for:

• Authors ready to share personal stories

• Coaches building impact-driven platforms

• Speakers & thought leaders growing communities

• Entrepreneurs who want to write the book they needed

If you’re a coach, author, speaker, or entrepreneur ready to elevate your message and grow your thought leadership—subscribe for more weekly episodes and interviews.

#therisepodcast #saraconnell #thoughtleadership #authorlife #momlife #sarahcassidy #postpartumtruth #buildyourplatform #writetoinspire #bookmarketing #coachingbusiness #purposefulplatform