
THE PRICE IS RIGHT! OR IS IT? | TBORE S2E3
Failed to add items
Add to basket failed.
Add to Wish List failed.
Remove from Wish List failed.
Follow podcast failed
Unfollow podcast failed
-
Narrated by:
-
By:
About this listen
The Price Is Right… Or Is It? 🎯 | Avoiding the Overpriced Listing Trap in Real Estate
In this episode of The Business of Real Estate Podcast, hosts Lynn Hoffmann and Eric Johnson tackle one of the toughest challenges agents face — overpriced listings. From how to confidently say “no” to unworkable listings, to having a clear pricing plan that avoids wasted time and lost opportunities, they share real-life stories, market analytics strategies, and negotiation tips that will save you money, protect your reputation, and get homes sold faster.
Whether you’re a new agent or a seasoned pro, this conversation will help you stop chasing bad listings and start closing smart ones.
⏱Timestamps 00:29 – Overpricing trends and market reality check
01:11 – Why the pricing problem starts at the first seller meeting
04:20 – The true cost of investing in listings with zero ROI
05:04 – The danger of taking overpriced listings without a plan
09:08 – Why the first two weeks are critical for showings and offers
11:07 – Using data and stories to win pricing conversations
13:22 – Explaining absorption rates to set realistic seller expectations
16:36 – Why starting too high guarantees you’ll sell for less
27:29 – Using percentages instead of dollar amounts in price reductions
32:57 – Walking away as a powerful negotiation tool
#realestatepodcast #overpricedlistings #realestatetips #agentadvice #homeselling #pricingstrategy #realestatemarketing #negotiationtips #realtortraining #realestateagents #sellyourhome