THE PRICE IS RIGHT! OR IS IT? | TBORE S2E3 cover art

THE PRICE IS RIGHT! OR IS IT? | TBORE S2E3

THE PRICE IS RIGHT! OR IS IT? | TBORE S2E3

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The Price Is Right… Or Is It? 🎯 | Avoiding the Overpriced Listing Trap in Real Estate

In this episode of The Business of Real Estate Podcast, hosts Lynn Hoffmann and Eric Johnson tackle one of the toughest challenges agents face — overpriced listings. From how to confidently say “no” to unworkable listings, to having a clear pricing plan that avoids wasted time and lost opportunities, they share real-life stories, market analytics strategies, and negotiation tips that will save you money, protect your reputation, and get homes sold faster.

Whether you’re a new agent or a seasoned pro, this conversation will help you stop chasing bad listings and start closing smart ones.

⏱Timestamps 00:29 – Overpricing trends and market reality check

01:11 – Why the pricing problem starts at the first seller meeting

04:20 – The true cost of investing in listings with zero ROI

05:04 – The danger of taking overpriced listings without a plan

09:08 – Why the first two weeks are critical for showings and offers

11:07 – Using data and stories to win pricing conversations

13:22 – Explaining absorption rates to set realistic seller expectations

16:36 – Why starting too high guarantees you’ll sell for less

27:29 – Using percentages instead of dollar amounts in price reductions

32:57 – Walking away as a powerful negotiation tool

#realestatepodcast #overpricedlistings #realestatetips #agentadvice #homeselling #pricingstrategy #realestatemarketing #negotiationtips #realtortraining #realestateagents #sellyourhome

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