In today's episode, Barrett King welcomes Jared Fuller - Chief Partner & Ecosystem Officer at Reveal and host of the Partner Up podcast.

Jared is one of the leading voices on Nearbound. A Nearbound strategy involves (as the name would suggest) fully utilizing those near you — your ecosystem partners.

His recently released book, “Nearbound and the Rise of the Who Economy”, managed to reach the top of most best seller lists in the business category, while only falling short 1 spot to Elon Musk’s newly released autobiography.

Partnerships are no longer just two companies deciding to build win-win scenarios while profiting through referral agreements. Jared mentions that his best partners at Reveal are his clients who aren’t gaining direct revenue from the business they send over.

The secret to building a strong Nearbound motion is quite simple - call your best customers and figure out who they do business with. From there you can evaluate potential opportunities and approach your partner motion through a lens of trust.

Tune into the full episode to learn more on how to master Nearbound!

Jared:”..Here’s the trick - call your best customers. Who do they trust? Who are they doing business with? That’s a list, it’s not a hypothetical ICP list. Then go talk to them and be like “hey, do you know we have these customers? Etc etc. and then integrate them into the marketing campaigns like “hey, here’s our quarterly marketing plan and we’d like to involve you.” Make your partners famous!”

LinkedIn:

https://www.linkedin.com/in/jaredfuller/

Check out Reveal:

https://reveal.co/

If you love listening to Outcomes, please subscribe, share, and send us your feedback.

LinkedIn (Barrett) - https://www.linkedin.com/in/barrettjking/

This show is about capturing the stories, experiences, and tactical advice of those across partnerships who have done the work and have something to say about it.

"Outcomes" - Where Go-To-Market Leaders Gain An Advantage"