Episodes

  • The World's Most Prestigious Car Show!
    Sep 4 2025

    Whoa! What an incredible honor it was for Rich 'n' Laura Azzolino to have their classic 1930 Packard 745-C Deluxe Eight LeBaron All-Weather Cabriolet invited to the world's premier automotive event.
    Yes, we’re talking the Pebble Beach Concours d'Elegance!
    There, parked on the 18th fairway — along with 228 other must-see classics gathered from 31 states and 22 countries — was The Azzolinos’ glorious Packard.
    And, oh, the Pebble Beach tales they tell!
    So, start your engines and tune into That’s Rich’s newest episode with guests Ria Azzolino Pesenti and Barry and Vicky Potthoff for one wonderful half hour.

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    34 mins
  • THE GIRL IN THE FISHBOWL, PART ONE
    Aug 18 2025

    Most San Franciscans are well aware of Bimbos 365 Club. It’s a legendary art deco supper club. Its spectacular stage has been graced by stars galore — including Rita Hayworth, Rodney Dangerfield, Neil Diamond, Marvin Gay, Van Morrison, Huey Lewis, Louis Prima and Keely Smith, Iggy Pop, and my personal favorite The Tubes! But, what Bimbo’s is most famous for is "The Naked Girl in the Fishbowl.” That’s Rich special guest is Hanna Longwell, who is producing a documentary about the girls in the fishbowl. And in order to make her documentary authentic, the lovely, talented and super-cool Hanna is currently The Naked Girl in the Fishbowl. Enjoy!

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    31 mins
  • THAT'S RICH WITH AARON PESKIN
    Jun 4 2025

    Four-time San Francisco Supervisor Aaron Peskin has been a North Beach guard dog for over 25 years, and is at the forefront of making North Beach an Historic District.

    On this episode of “That’s Rich, The Podcast" Aaron, Rich Azzolino, Stuart Watts (President of North Beach Business Association) and Danny Macciarini (its Treasurer) discuss all the many reasons why Californians need to vote YES on August 8th, making North Beach an Historic District.

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    37 mins
  • The Rat Pack of North Beach
    May 8 2025

    Frank, Dino, and the rest of the famous pack join (in spirit) Rich, Joe, and “Deli Bob” henceforth to be known as The Rat Pack of North Beach.


    It's packed with many a chuckle, heaps of love, and (as always) The Best Damn Crab Cioppino In Town. Ring-a-ding-ding!

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    46 mins
  • "You Don't Own Me" John Madara!
    Apr 24 2025

    John Madara, the great songwriter who wrote "You Don't Own Me" for Leslie Gore, "At The Hop" for Danny & The Juniors, and "1-2-3" for Len Barry joins Rich Azzolino and his North Beach Boys on fascinating episode of That's Rich!

    They compare North Beach's Italians with South Philly's. There are more similarities than differences. Mangiamo!

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    1 hr and 15 mins
  • Alejandro Escovedo: "An Italian and a Mexican walk into a podcast"
    Nov 13 2024

    "An Italian and a Mexican walk into a podcast."


    Rich’s special guest is the legendary musician, songwriter and founder of punk rock pioneers The Nuns! Alejandro Escovedo is the recipient of an AMA Lifetime Achievement Award for Performing, a Townes Van Zandt Award for Songwriting, and recent inductee into the Austin City Limited Hall of Fame.


    He's also one of the really good guys.

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    31 mins
  • The Joy of Romance, North Beach Style!
    Nov 4 2024

    Rich's special guest is Joy Nordenstrom is the CEO and Founder of "Joy of Romance.” She’s someone who knows what makes relationships tick. She teaches her clients how to have a richer, more loving relationship, and her clients who are not in a relationship, she shows them how to choose a partner wisely. She calls it "intelligent love," they call her "The Martha Stewart of romance.” Also joining us in this episode is Scott Lettieri, an award-winning journalist and, like Rich and his North Beach Boys, a North Beach historian, of sorts. It’s all about the love of North Beach, and all the love that goes on IN North Beach. Enjoy.

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    46 mins
  • John Madara & the North Beach Boys
    Sep 5 2024

    Rich's special guest is Grammy-winning songwriter and multi-platinum 
record producer John Madara!
    He wrote "You Don’t Own Me”, “At The Hop”, "1-2-3," “The Fly," and many more!
    Johnny, Rich and The North Beach Boys have themselves a ball. And so will you.

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    1 hr and 15 mins