You can build the product.
But can you convince someone to run their warehouse on it?

In this episode of the TEQ Shift Podcast, Hendrik Thamer—CEO and co-founder of Cellumation—shares the hard lessons behind scaling a deep tech system into one of the most risk-sensitive industries: intra-logistics.

What began as a university spin-off is now a modular conveyor platform powered by AI, vision, and software-defined flexibility. But what makes the system work isn’t just tech. It’s trust.

Hendrik opens up about leading through long sales cycles, engineering-team focus, and the mindset shift from researcher to founder-CEO.

You’ll learn how to:
✅ Build trust when your tech is mission-critical
✅ Shorten long sales cycles by solving human fears
✅ Shift from tech-first to use-case-first conversations
✅ Balance standardisation and flexibility in modular systems
✅ Scale globally while staying credible as a startup
✅ Lead product teams where hardware and software evolve on different clocks

Want more?
Find everything from this episode at https://www.createq.com/en/insights/what-founders-learn-fast-in-deep-tech – insights, links, and expert takeaways.

🎧 Listen, watch, and subscribe on Spotify, YouTube, Apple Podcasts, and Amazon Music to stay ahead in AI-driven software development.
💬 Join the conversation! Drop your questions and comments.

Most companies rush into cloud, AI, and compliance tooling, without a clear goal. Christian Scholz believes that’s backwards.

In this episode of the TEQ Shift Podcast, the VP of Cloud Business at Arvato Systems—and lead architect behind Google Wallet—shares what 30+ years in the field have taught him: IT should follow business, not the buzz.

Christian explains why tech doesn’t need to move faster—it needs to move with purpose. And how business-aligned strategy, not just modern stacks, is what actually scales.

You’ll learn how to:
✅ Avoid “cloud-first” traps that never deliver value
✅ Measure real risk—in budget, not buzzwords
✅ Structure a vision teams can believe in (and rally behind)
✅ Use proof-of-concepts to validate strategy, not chase trends
✅ Lead transformation with transparency, honesty, and people
✅ Focus on direction over noise in a hype-saturated market

Want more?
Find everything from this episode at www.createq.com/en/podcast – insights, links, and expert takeaways.

🎧 Listen, watch, and subscribe on Spotify, YouTube, Apple Podcasts, and Amazon Music to stay ahead in AI-driven software development.
💬 Join the conversation! Drop your questions and comments.

Most companies treat IT like plumbing, until it breaks. But Markus Sontheimer has spent decades proving that when tech leads the strategy, it drives the business.

In this episode of the TEQ Shift Podcast, Markus shares the playbook behind real digital transformation: the 8-Spoke IT Transformation Wheel. From his time as CIO at Mercedes-Benz, DB Schenker, Deutsche Bank, and most recently Group CIDO at ISS, Markus has led IT in four industries and turned it into a competitive weapon.

We talk about what actually works when modernising legacy landscapes, aligning global teams, and making tech visible where it matters most: the boardroom.

You’ll learn how to:
✅ Move from decentralised chaos to a scalable tech strategy
✅ Reframe IT from “cost centre” to growth engine
✅ Build internal capability without over-relying on consultants
✅ Align business and tech through cross-functional ownership
✅ Kill the myth of business vs. IT
✅ Apply the 8 transformation dimensions—from architecture to culture

Want more?
Find everything from this episode at https://www.createq.com/en/insights/from-theory-to-impact-a-practical-data-framework-for-tech-leaders – insights, links, and expert takeaways.

🎧 Listen, watch, and subscribe on Spotify, YouTube, Apple Podcasts, and Amazon Music to stay ahead in AI-driven software development.
💬 Join the conversation! Drop your questions and comments.