TDC 064: The Market Shift Nobody Sees Coming (While You're Distracted by AI)

Paid media costs are dropping to 18-month lows—here's what this unexpected trend could mean for your business.

Episode Summary

In this episode of The Digital Contrarian, host Ryan Levesque shares a surprising market observation from his Vermont farm as he prepares to host the first Return to Real mastermind.

You'll discover an unexpected shift in paid media costs, learn why this contradicts conventional wisdom, and explore what this opportunity means for digital entrepreneurs who are paying attention.

Question of the Day 🗣️

Are you seeing any unexpected shifts in your paid media costs recently? Comment "TOWN HALL" if you'd be interested in a deeper dive into this market trend!

Key Take-aways

• Paid media costs on Meta are hitting 18-month lows, defying expectations
• This shift represents a potential major opportunity for businesses paying attention
• The market dynamics are different from last year's "Great Sea Change"
• Strategic timing matters when everyone else is distracted by AI trends

Timestamped Outline ⏱️

00:00 – Cold open & surprising non-AI trend
01:00 – The unexpected paid media cost shift
01:42 – Why this contradicts last year's predictions
02:18 – Balancing multiple commitments and gauging interest
03:06 – Digital Contrarian podcast update and gift
04:00 – Final thoughts from the farm

Links & Resources 🔗

• Digital Contrarian Podcast (all episodes) → https://ryanlevesque.net/podcast/
• The Digital Contrarian newsletter → https://thedigitalcontrarian.com

Connect & CTA 🎯

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Credits

Host: Ryan Levesque
© 2025 RL & Associates LLC. All rights reserved.