ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger cover art

ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

By: ROI Podcast™
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About this listen

 ROI Podcast™ — the podcast formerly known as Sweat Equity - THE #1 BUSINESS / ENTREPRENEURSHIP + COMEDY PODCAST ON EARFF. Hosted by Producer, Head of Media & Mr. Manager, Eric Readinger, and President at Tocobaga**, Fractional CMO, Stand Up Comedian Law Smith... a robot wrote our description below. ROI Podcast™ — the podcast formerly known as Sweat Equity - is your go-to audio guide for realistic advice and actionable strategies to launch, grow, and scale your small business or startup. Join hosts Law Smith, a seasoned entrepreneur and fractional CMO with a background in stand-up comedy, and Eric Readinger, a marketing veteran and data-driven strategist, as they dissect the latest trends, interview successful founders, and unpack the hard-won lessons that fuel real business success. What You'll Get: - No fluff, just actionable insights: Ditch the empty platitudes and get practical advice you can implement right away. - Authentic conversations with real entrepreneurs: Hear unfiltered stories, failures, and triumphs from the people who've been in the trenches. - Humor meets strategy: Laugh while you learn, with Law's witty banter and Eric's data-backed insights. - Wide range of topics: From marketing and sales to leadership and funding, girthy podcast® - the podcast formerly known as Sweat Equity - covers it all. - Inspiring community: Join a network of like-minded entrepreneurs and learn from each other's experiences. **Tocobaga - B2B, B2C SMB Strategic Advisory & Omnichannel, Integrated Marketing AgencyROI Podcast™ Economics Leadership Management & Leadership
Episodes
  • How To Find Your Niche For Your Business With Jermane Cheathem of CreatorsLearn.com | ROI Podcast™ ep. 491 | Law Smith @LawSmithWorks & Eric Readinger

    How To Find Your Niche For Your Business With Jermane Cheathem of CreatorsLearn.com | ROI Podcast™ ep. 491 | Law Smith @LawSmithWorks & Eric Readinger
    Aug 15 2025
    Jermaine Cheathem, an entrepreneur in the equipment finance niche, discusses his journey from starting in the industry to building a successful brokerage. He emphasizes the importance of leveraging networks and relationships, particularly with equipment sellers, to secure deals. Jermaine has traveled extensively, working from various countries, and highlights the challenges and benefits of a remote, lifestyle business. He advocates for the four-hour workday and shares his philosophy on entrepreneurship, stressing the need for resilience and self-reliance. Jermaine also touches on the supernatural aspects of human existence, suggesting that being human itself is a supernatural experience.

    Most people hunt customers. Jermane Cheathem hunts the sellers who already have them. In this punchy, practical episode, he breaks down how niching down into equipment finance—then partnering with dealers—creates leveraged B2B deal flow you can run from a laptop. We dig into choosing a niche using your actual relationships, an email‑only operating cadence, real‑world commission math, and the mindset to keep going when entrepreneurship gets lonely.

    You’ll hear:

    • A dealer‑first go‑to‑market that beats cold‑calling end users

    • Network audit → niche selection → repeatable deal flow

    • Example numbers for monthly‑payment financing and broker commissions

    • Remote‑work systems that keep a U.S. brokerage moving while you travel

    • Freedom vs. safety: the honest psychology behind building on your own

    Guest: Jermane Cheathem — CreatorsLearn.com
    Hosts: Law Smith & Eric Readinger (ROI Podcast®)

    Enjoy the show? Follow, rate, and share with a friend trying to find their niche.

    ZUPYAK.COM → promo code → SWEAT Incogni data removal -> https://incogni.cello.so/eH9eYTfygQy Flodesk email marketing - you get 50% off by hitting this link https://flodesk.com/c/AL83FF by SQUARESPACE website builder → https://squarespacecircleus.pxf.io/sweatequity by CALL RAIL call tracking → https://bit.ly/sweatequitycallrail by LINKEDIN PREMIUM - 2 months free! → https://bit.ly/sweatequity-linkedin-premium
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    36 mins
  • How To Prepare For The 3I/ATLAS | ROI Podcast™ ep. 490 | Law Smith @LawSmithWorks & Eric Readinger

    How To Prepare For The 3I/ATLAS | ROI Podcast™ ep. 490 | Law Smith @LawSmithWorks & Eric Readinger
    Aug 2 2025
    Law Smith and Eric Readinger discuss various topics, including their podcast's milestone of reaching episode 490 and potential future guests like Vinnie Tortorich. They debate the impact of AI on jobs, noting that jobs requiring human touch are more secure. They also discuss the interstellar object 3I/ATLAS, its unusual characteristics, and speculations about its origin, including the possibility of it being an alien spacecraft. Additionally, they touch on the challenges of driving in Tampa, the impact of AI on comedy and art, and the importance of human touch in creative fields. The conversation ends with a light-hearted discussion about their personal lives and upcoming events.
    1. Music & Comedy Discussion - Ultra Music, Mike Shinoda, Rick Ross, Lil Wayne - Podcast guest ideas (Vinnie Tortorich, Mike Rainey, Mike Florio, Alexis Faux, Adam Carolla) - Nutrition and health (no sugar, no grain, realistic approaches) - Planning meals and healthy eating challenges
    2. Grocery Stores & Food - Wild Fork, Trader Joe’s, Aldi - Cost, convenience, and employee treatment - Expiration dates and food waste - Jokes about trading food at Trader Joe’s
    3. Comedy Shows & Stand-Up - Upcoming shows at Sunshine City and Clearwater Comedy Clubs - Shotgun style comedy shows vs. traditional format - Headlining, set times, and crowd dynamics - Matt Fernandez’s new special
    4. AI, Automation & Jobs - Microsoft study: jobs at risk and secure from AI - Human touch in jobs, trades vs. white collar - AI’s impact on art, comedy, and creative work - Automation in restaurants and trucking
    5. Traffic, Driving, and Local Anecdotes - Self-driving cars, traffic issues, distracted driving - Local stereotypes and driving habits - New rules for driver’s permits
    6. Weather & Local Events - Tampa’s weather history (never officially hit 100°F) - Hurricanes and local impacts - Denis Phillips and weather reporting
    7. Space & 3I/ATLAS Interstellar Object - Discussion of 3I/ATLAS, possible comet or alien technology - Anomalies and scientific curiosity - Upcoming research paper and peer review - NASA’s projections and public perception
    8. Pop Culture & TV - Game of Thrones discussion (seasons, characters, cinematography) - Pedro Pascal, Narcos, and casting choices
    9. Personal Updates & Closing - Dance camp and family anecdotes - Upcoming research paper on moving objects in the sky
    Episode sponsored by @ZUPYAK https://www.Zupyak.com → promo code → SWEAT @Flodesk -50% off https://flodesk.com/c/AL83FF @Incogni remove you personal data from public websites 50% off https://get.incogni.io/SH3ve @SQUARESPACE website builder → https://squarespacecircleus.pxf.io/sweatequity @CALL RAIL call tracking → https://bit.ly/sweatequitycallrail @LINKEDIN PREMIUM - 2 months free! → https://bit.ly/sweatequity-linkedin-premium @OTTER.ai → https://otter.ai/referrals/AVPIT85N Hosts’ Eric Readinger & Law Smith 🔗s @LawSmithWorks https://www.LawSmithWorks.com @Tocobaga https://www.SolvingHow.com @ROIshow https://www.ROIshow.com
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    35 mins
  • How To Find Remote Work Quicker Than Ex-NHLer Nick Tarnasky Enforcing Golf Course Bang Bangs To Drunk Slow Players Wanting That Smoke | ROI Podcast™ ep. 489 | Law Smith @LawSmithWorks & Eric Readinger

    How To Find Remote Work Quicker Than Ex-NHLer Nick Tarnasky Enforcing Golf Course Bang Bangs To Drunk Slow Players Wanting That Smoke | ROI Podcast™ ep. 489 | Law Smith @LawSmithWorks & Eric Readinger
    Jul 16 2025
    ROI Podcast™ hosted by Law Smith @LawSmithWorks and Eric Readinger! ROI is... Rhinos On Ice? Roundabout Orlando Ideas? Return On Investment? Who knows? ROI Podcast™! the #1 business/comedy podcast on earth! Entrepreneurship via guest interviews and generally chewing the comedy cud... Here's the episode description we def wrote and LOVE writing Unlock the secrets to landing remote work faster than an ex-NHL enforcer shutting down slow play at a golf course. Join hosts Law Smith and Eric Readinger as they explore under-the-radar remote job boards, hilarious golf-course brawls, outrageous Tinder stats, and surprising revenue insights from OnlyFans. ROI Podcast® delivers another witty and actionable episode blending comedy with top-notch business insights and more topics like: remote work, remote job boards, career advice, business strategy, entrepreneurship, job hunting, OnlyFans revenue, Tinder swipe stats, golf course fight, business podcast, ROI podcast, career tips, professional growth, and online job search Hit subscribe for more comedy-infused business insights—ROI Podcast-style. Episode sponsored by @ZUPYAK https://www.Zupyak.com → promo code → SWEAT @Flodesk -50% off https://flodesk.com/c/AL83FF @Incogni remove you personal data from public websites 50% off https://get.incogni.io/SH3ve @SQUARESPACE website builder → https://squarespacecircleus.pxf.io/sweatequity @CALL RAIL call tracking → https://bit.ly/sweatequitycallrail @LINKEDIN PREMIUM - 2 months free! → https://bit.ly/sweatequity-linkedin-premium @OTTER.ai → https://otter.ai/referrals/AVPIT85N Hosts’ Eric Readinger & Law Smith 🔗s @LawSmithWorks https://www.LawSmithWorks.com @Tocobaga https://www.SolvingHow.com @ROIshow https://www.ROIshow.com

    How To Find Remote Work Quicker Than Ex-NHLer Nick Tarnasky Enforcing Golf Course Bang Bangs To Drunk Slow Players Wanting That Smoke | ROI Podcast™ ep. 489 | Law Smith @LawSmithWorks & Eric Readinger
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    39 mins
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