In today's show designer Matt Titone discusses the inception point for Indoek and their Surf Shack's series, relives the anxiety of not knowing how to pick a career, marvels at the enduring influence of print, explains how great home design has little correlation with money, reveals which surfers refuse to let him into their home, the frustration of working with surf brands, and why creative inspiration is an endless boom and bust cycle. Enjoy!

Paul Strauch passed away this past weekend, at peace, at home with loved ones, comfortable and with his beloved Hawaiian music playing by his bedside. His daughter Summer said, "I asked my dad recently what he would want to say to everyone when he stepped into eternal life. He smiled and said, 'ALOHA'." Today we're sharing an interview with Paul, recorded in 2019, where he reflects on his early life in Hawaii discovering surfing, Duke Kahanamoku's mentorship and influence in his life, lessons from George Downing, the inception of the bottom turn, and how "Aloha" became the principal that defined his life and relationships. Enjoy. And aloha, Paul.

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In today's show board builder Eden Saul explains his shifting manufacturing practices in response to erratic US tariffs, injury's endless travails on a shaper's livelihood, the blessed gift of finding a committed apprentice, the scary first step of scaling and delegation, how to create a brand aesthetic while still letting you lam team go nuts, and a patriotic fervor for the new crop of CT shredders. Enjoy!

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