In this episode of the Web3 Marketing Association Podcast, hosts Suresh and Dave Wallace are joined by Adam Buehler, Senior Vice President of Creative Technology at Digitas North America. Together, they dive into the fast-moving worlds of generative AI and Web3, exploring how these two transformative technologies are beginning to converge.

Adam outlines the rapid rise of generative AI—its “iPhone moment”—and explains why tools like ChatGPT and MidJourney are changing the way marketers, brands, and creatives think about content. From automating everyday tasks to reimagining search, art, and design, generative AI is no longer speculative: it is disrupting industries in real time.

The discussion also touches on the risks: deepfakes, hallucinations, and the erosion of trust in digital content. Adam explains how blockchain and Web3 technologies could provide solutions, particularly through cryptographic provenance and content authentication standards such as C2PA, which could safeguard society against a collapse of shared reality.

Throughout, the trio debate how AI might reshape the agency model, whether brands should set new guardrails on creative content, and how marketers can responsibly harness these tools. A recurring theme is partnership: machines won’t replace humans, but humans who use machines will outpace those who don’t.

This is a thought-provoking conversation for marketers, creatives, and technologists alike—highlighting both the promise and peril of the coming collision between AI and Web3.