JoAnn Peterson's passion for Wisconsin agriculture runs deep—from her roots in a Wisconsin farm family to her current role as an Ag Program Specialist at the Wisconsin Farm Center. Whether educating young people about farming, helping producers evaluate their financials, or connecting farmers with essential resources, JoAnn has dedicated her professional life to strengthening rural communities across the state. In this episode, she opens up about her agricultural upbringing and the journey that led her to become a champion for farmers in need of support and guidance.

Experiencing a challenge on the farm? Contact the Wisconsin Farm Center! With more than a hundred years of collective agriculture experience, the Wisconsin Farm Center team offers free and confidential financial and transition planning services, conflict mediation, veterinary diagnostic analysis, and more. They can be reached at 800-942-2474 or farmcenter@wisconsin.gov. More information on programs and services is available at https://farmcenter.wi.gov.

If you are experiencing increased stress, depression, anxiety, suicidal thoughts, or just need a welcoming ear to talk to, please contact the free and confidential 24/7 Wisconsin Farmer Wellness Helpline at 888-901-2558 for immediate support. In-person and tele-counseling sessions are also available by request.