In this episode, join our host Emma Jane Wildermuth andguests Ed Hauck, Senior Consultant, Shinn Group and Jennifer Hoops, Solutions Consultant, Higharc, as they unpack what it really takes to become the Builder of Choice. Ed Hauck and Jennifer Hoops walk through practical product-development decisions—from right-sizing plans and matchingproduct to land, to pricing, options, and cross-team collaboration—so your homes move faster with fewer surprises.

Ed Hauck, Senior Consultant, Shinn Groupand Jennifer Hoops, Solutions Consultant, Higharc join the Emma Jane to dig deep into product strategy that sells—starting with how to get more out of strong floor plans and align product with specific parcels and communities. EdHauck breaks down small elevation tweaks that boost curb appeal, how to set standards versus options (and keep “options alike” across plans), and where pricing, incentives, and rate buy-downs help or hurt margins. In this episode,they talk about managing a clean product library, reading option take-rates, balancing spec and to-be-built inventory, and staying realistic about direct construction costs. Jennifer Hoops shows how cross-team collaboration tightens feedback loops and speeds better decisions, then close with apractical playbook—pre-brief estimating and purchasing before launch, position communities clearly, track sales-to-plan and velocity, and communicate changes early—so you can earn buyer preference and sell faster with fewer surprises.

Speakers:

Emma Jane Wildermuth – President, Shinn Group

YouTube: ⁠https://www.youtube.com/@theshinngroup⁠

LinkedIn: ⁠https://www.linkedin.com/company/the-shinn-group/⁠

Facebook: ⁠https://www.facebook.com/profile.php?id=100070280496939⁠

Ed Hauck, Senior Consultant, Shinn Group

LinkedIn: https://www.linkedin.com/in/ed-hauck-53360414/

Jennifer Hoops, Solutions Consultant, Higharc

LinkedIn: https://www.linkedin.com/in/jennifer-smith-hoops-22811326/

Resources & Links:

Learn more at ⁠⁠theshinngroup.com⁠⁠

Subscribe to the Shinn Group Podcast wherever you get your podcasts⁠ ⁠https://open.spotify.com/show/14IFTHthEqbXm09CqnhWRV⁠⁠⁠⁠

https://podcasts.apple.com/us/podcast/be-the-builder-of-choice/id1705949297⁠