Supercell ft Ilkka Paananen - How an Early Pivot Led to ‘Clash of Clans’ and ‘Brawl Stars’ cover art

Supercell ft Ilkka Paananen - How an Early Pivot Led to ‘Clash of Clans’ and ‘Brawl Stars’

Supercell ft Ilkka Paananen - How an Early Pivot Led to ‘Clash of Clans’ and ‘Brawl Stars’

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 Founder and CEO Ilkka Paananen set out to create a different kind of game company—one where the game development teams would have decision-making power, not upper management. Ilkka recalls the early decision to scrap their first game and the entire cross-platform strategy that had landed them a Series A financing in order to make a counterintuitive pivot and focus exclusively on mobile. The decision launched one of gaming's most remarkable success stories: By obsessing over quality and treating failures as learning opportunities, Supercell created enduring hits like “Clash of Clans,” “Hay Day,” and “Brawl Stars,” and defined a new standard for mobile gaming. But success brought new challenges. By 2023, Supercell had slipped from the top 10 mobile publishers for the first time in a decade. Ilkka reveals how the company reinvented itself yet again to set a record-breaking year in 2024, and discusses Supercell’s future in the AI era. Featuring: Ilkka Paananen, Maya Hoffree, Joost van Dreunen Hosted by: Roelof Botha, Sequoia Capital
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