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Super Creative

Super Creative

By: Catie Dawson | Super Creative
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About this listen

Super Creative is a leading New Zealand podcast exploring creativity and business through candid conversations with inspiring women.


Hosted by Catie Dawson, the show features founders, leaders and creative thinkers navigating entrepreneurship, strategy, growth and life behind the scenes. Each episode explores the realities of building work that is meaningful, profitable and sustainable.


With over 100 episodes across five years, Super Creative shines a light on the people shaping industries across design, food, fashion, publishing, marketing and beyond.


Whether you are building a business, growing a career or simply curious about how creative leaders think and operate, this podcast offers practical insight, thoughtful reflection and grounded business perspective.

Hosted on Acast. See acast.com/privacy for more information.

© 2025 Super Creative
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Jen Jones - NZ Design Week | Building and Scaling New Zealand’s Premier Design Event
    Feb 19 2026

    Today on the podcast I speak to Jen Jones - founder of New Zealand Design Week. She’s also a construction manager by profession, entrepreneur, and speaker. Jen is a woman who wears many hats.

    Jen has spent almost 15 years delivering complex commercial and infrastructure projects, managing builds up to $300 million, while also carving out a voice in sustainable construction and considered living.

    In 2023, alongside her construction work, Jen founded Auckland Design Week, which has now evolved into New Zealand Design Week. Created to give designers a platform to connect, collaborate, and be seen, NZDW has quickly evolved into a nationally recognised event.

    In this conversation we talk about Jen’s journey from construction into events, the realities of building something from scratch, what it takes to scale an idea, and the bigger ambition behind New Zealand Design Week. This is a conversation about vision, resilience, commercial thinking and backing yourself, even when the market is tough.

    Jen makes me feel motivated. She backs herself. She is not afraid to put herself out there. There is an incredible drive and capacity for work, but also real clarity about why she is doing it. She is a true example of “just start” - even when the goal feels massive.

    I loved my kōrero with Jen and I know you will too.

    After this conversation, find NZ Design Week at nzdesignweek.com and @nzdesignweek on Instagram.

    Right, let’s get on with the show.

    Hosted on Acast. See acast.com/privacy for more information.

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    1 hr and 55 mins
  • Cherie Metcalfe - Pepper & Me
    Feb 5 2026

    Today on the podcast I speak to Cherie Metcalfe, founder of Pepper & Me – a Tauranga based food brand that believe food should be bold, exciting and never a chore. Their salts, sauces, and seasonings are designed to make cooking easier and bring big flavour to every meal.

    Pepper & Me grew from Cherie’s background as a chef and a very practical idea. Helping people cook great food at home without overcomplicating it. Built on the idea that good food should be simple, flavourful and accessible, the business has grown to include a range of more than 80 products, cookbooks, and a highly engaged online community.

    In this conversation, Cherie shares the story behind the brand’s growth, from its early beginnings through to becoming a well-recognised name in New Zealand households.

    What I loved about this conversation is how open, funny and down-to-earth Cherie is. She’s incredibly generous with her story, an open book when it comes to the realities of building a business, and very clear on the values that underpin everything Pepper & Me does. That authenticity comes through strongly in the way she talks about community, trust, and the importance of connection over constant selling.

    I loved my kōrero with Cherie and I know you will too.

    After this conversation, visit the Pepper & Me website at www.pepperandme.co.nz and find @pepperandme on Instagram.

    Hosted on Acast. See acast.com/privacy for more information.

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    1 hr and 55 mins
  • Annique Heesen Returns (100 Series)
    Jan 27 2026

    In this episode, I’m joined by interior designer and founder of Gezellig Interiors, Annique Heesen. At the heart of Gezellig is the idea of creating spaces that speak to the soul.

    Annique first joined me in November 2020, just over five years ago, right at the very beginning of Super Creative. So much has changed since then, and this felt like the perfect moment to sit down and catch up.

    In this conversation, Annique shares what the last five years have looked like, from growing her studio, to refining the type of work she wants to do and the way she wants to work. We talk about building a values-led creative practice, the importance of trust and creative freedom with clients, and why great design starts with understanding how people actually want to live.

    We also talk about leadership and team building, learning to let go of control, making space for deep creative work, and the lessons that come with experience, motherhood and time.

    Once again, this is a thoughtful, generous and deeply reflective conversation about creativity, business and family. Annique’s original episode resonated strongly with listeners, and I know so many of you will take a lot from this follow-up.

    I loved my catch up kōrero with Annique and I know you will too.


    After this conversation, make sure you are following @gezellig_interiors on Instagram. And then head to gezelliginteriors.com to be inspired by incredible spaces that speak to the soul.

    (The 100 Series is a collection of conversations revisiting previous podcast guests to celebrate the milestone of 100 Super Creative episodes.)

    Hosted on Acast. See acast.com/privacy for more information.

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    1 hr and 12 mins
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