During the month of August, we will be enjoying some summer weather and taking a break from recording new episodes. To satiate your thirst we will be re-releasing the hottest episodes of the year, every week, for you to enjoy with a Mai Tai by the pool like David will be.

The last episode of Summer re-release, we are joined by yet another amazing guest at the forefront of marketing and business leadership in Japan, Ricardo Tasca. Ricardo is currently the General Manager and Representative Director of Hill’s Colgate (Japan). Ricardo has years of experience leading marketing innovation and success in Japan, Brazil, Mexico and New York. In this episode Ricardo shares some unique experiences of being a leader in the pet care industry in Japan, as well as discussing global trends and innovations in marketing and brand management happening now and in the future.

In this episode you will hear:

• What makes the Japan market unique
• What Ricardo sees as emerging trends in the Japanese consumer market
• How the pet care industry is evolving in Japan and globally
• The importance of sustainability to Hill’s Pet Nutrition Japan
• How investing in R&D helps brands innovate and be competitive in the market

Things mentioned in the episode:

Hill’s Food, Shelter, & Love Program: https://www.hillspet.com/food-shelter-love/my-shelter

About Ricardo:

Ricardo Tasca is the General Manager and Representative Director of Hill’s Colgate (Japan) Ltd., a wholly owned subsidiary of Hill's Pet Nutrition and Colgate-Palmolive Company. He has held that position since January 1st, 2022.

Prior to that, Ricardo served for three years as the Marketing Director of Hill's Colgate (JAPAN) Ltd.

From 2016 to 2018, Ricardo served as Associate Director of the Global Marketing and Innovation Team for Hill’s Pet Nutrition.

Ricardo joined Colgate Palmolive in his native Brazil in 2003 as Assistant Brand Manager. He progressed through positions in Marketing and Retail Marketing, becoming Group Brand Manager for Colgate Toothpaste in 2009.

In 2010, Ricardo moved to Colgate Palmolive Mexico, to lead the Latin America Innovation for Mouthwashes and Sensitive Toothpaste. In 2012, moved to Colgate Headquarters in New York as the Marketing Manager of the Global Toothbrushes business, leading global strategy & innovation for key segments of the category.

Ricardo holds a degree in Business administration from the FAAP University in Sao Paulo, Brazil.

Connect with Ricardo:

Website: https://www.hillspet.com/

LinkedIn: https://www.linkedin.com/in/ricardo-tasca-11914418/

Connect with David Sweet:

LinkedIn: https://www.linkedin.com/in/drdavidsweet/

Twitter: https://twitter.com/focuscorejp

Facebook: :https://www.facebook.com/focuscoreasia

Instagram: https://www.instagram.com/focuscorejp/

Website: https://www.japan.focuscoregroup.com/

This podcast was proudly produced by Lisa Yasuda.

“Doin’ the Uptown