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Successful Communication!

Successful Communication!

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In today's episode, Ed and Jed discuss the thorny problem of communication in business - the who, what, how and why of getting people to listen to your message.  

  • The rarely used trick to get your customers to listen to you. HINT - Empathy!
  • The lesson of the Goose and the Golden Egg.
  • What we can learn from the story of clam chowder and how it ruined a restaurant
  • And much, much more

(Apologies for the dodgy sound quality from Jed's side towards the end.)

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.