Subcultural

By: Intuit Mailchimp
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  • Summary

  • Hosted by comedian Alexis Gay with expert marketing commentary from Dr. Marcus Collins, Subcultural explores an array of niche, yet impactful communities. Covering topics from Maximalism to ASMR, we’ll investigate what drives subcultures, and uncover why understanding motivation matters when trying to reach specific audiences.
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Economics Marketing Marketing & Sales
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Episodes
  • Subcultural: What we learned

    Subcultural: What we learned
    Feb 25 2025
    From AI Influencers and Mini Food Baking, to ASMR and Sleep Hackers -- subcultures are at the heart of our cultural experiences. In this episode Alexis Gay and Dr. Marcus Collins discuss their favorite moments and learnings from Subcultural.
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    35 mins
  • Sovereignty in the Suburbs: Australia’s Micronation Movement

    Sovereignty in the Suburbs: Australia’s Micronation Movement
    Feb 18 2025
    Can a backyard kingdom challenge the status quo? Listen as Alexis explores Australia’s vibrant micronation subculture, where self-declared rulers are staking a claim to autonomy. Through an interview with Emperor George Cruickshank of the Empire of Atlantium, we dive into how these microstates challenge conventional ideas of governance and nationhood.out the game’s surging popularity, and how influencers helped elevate it from local courts to international prominence.
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    28 mins
  • The Rise of Pickleball: How a Niche Game Became a Global Phenomenon

    The Rise of Pickleball: How a Niche Game Became a Global Phenomenon
    Feb 11 2025
    How did pickleball conquer the sports world? Once a 1960s backyard invention, pickleball has exploded into a major sport with international recognition. In this episode, Alexis talks with Jennifer Lucore, author of The History of Pickleball, and pickleball comedian Lamont Ferguson, about the game’s surging popularity, and how influencers helped elevate it from local courts to international prominence.
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    34 mins

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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.