⏱️ Timestamps – Don’t Miss These Key Moments:

0:45 – Why agents are turning down listing appointments

2:54 – What to do when clients demand an unrealistic price

4:30 – The hidden emotional toll of overpriced listings

5:11 – “Your Home Sold Guaranteed” strategies explained

8:03 – Time vs. money: The #1 question every agent must ask

9:37 – How to promote the lifestyle of a home (not just features)

12:11 – The weekly call that can save your client relationships

17:12 – The secrets to making a house show-ready (cheap fixes!)

26:00 – Why networking with other agents is your secret weapon

33:03 – The budgeting mistake that’s bankrupting realtors

🎙️ Welcome to another episode of The Business of Real Estate Podcast with Lynn Hoffmann and Eric Johnson. In today’s episode, we dive deep into one of the toughest challenges facing realtors right now: carrying listings in a buyer’s market. If you’re a real estate agent struggling with unsold listings, unrealistic sellers, or skyrocketing staging costs, this episode is packed with strategies you can use today.

✅ What you’ll learn in this episode:

How to handle grossly overpriced listings without losing your sanity

Why some homes sit on the market for months—and how to fix it

Low-cost tips to make your listings show like model homes

How to structure contracts to protect your time and money

The key mindset shift that separates top agents from burned-out agents

Why networking and agent-to-agent relationships sell more homes than open houses ever will

The truth about pricing psychology and the “race to the bottom” trap

This episode is a must-listen for any agent who wants to win more listings, close faster, and survive the stress of today’s shifting real estate market. 💡 Whether you’re a new realtor or a seasoned pro, these insights will help you protect your business, your budget, and your mental health while still delivering for your clients. 👉 Don’t forget to like, subscribe, and comment below with your biggest takeaway. Which strategy are you going to try first?

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