Nate hails from New Zealand where he started in the fitness industry more than 26 years ago. He is the founder and head trainer of Elite Personal Training (EPT) Hong Kong. A private and exclusive Personal Training Studio that focuses on holistic corrective exercise and body transformations. Married with two children, Nate previously appeared on the podcast in September 2021 in episode 56.

EPT's oldest client is 84 and in the podcast Nate tells the story of Wesley, aged 81, who came to the EPT studio because he kept falling over because he couldn’t lift his feet. Following a postural assessment and training at the studio he is now able to squat with 15Kg dumb-bells in each hand. Leg strength and grip strength were key in his rehabilitation. Since he engaged in training at the studio he has not fallen over.

Ricky aged 53y a prosperous businessman with three children went from not liking working out in the gym to coming twice a week and he is now training to do a marathon. The program at EPT matches with where the clients are right now and celebrates their wins. By breaking down the program into bite-size pieces a long-term plan is crafted step by step and this encourages the clients to stay with their program and achieve their long-term goals.

Nate emphasizes that clients need to find their purpose, to develop an action plan and put it into practice. Clients need to be prepared for failure, it can feedback key information and highlight where a program can be adjusted and fine-tuned. Always focusing on the process and what is coming next helps to maintain client’s commitments.

Timing

5:32 I have been in HK since 2002…I started in the fitness industry in New Zealand in 1999… I am a studio owner……I have seen so much evolution…

7:17 I have 2 children and a wife…

7:46 For the 1st podcast together we were in the COVID era… it was turmoil…a negative effect on the fitness industry…there are more than 2000 studios in HK – the industry is bouncing back…

11:58 We know our target market, we know what attracts clients…we had to learn marketing… to optimize our reach…

14:12 [Leaks in the bucket]… leads may take up to 18 months before engaging…

12:45 [How do you assist your clients?]… We service people between 40-70y, and children 10-16y – we focus on posture… match to energy levels…

21:44 Asians in HK are typically “Ectomorph” … “Skinny fat” – poor mobility, we teach them to catch fish… I want them to gain muscle… it keeps you healthier… “Health Span”

25:47 [Client Stories] Wesley 81y… leg strength and grip strength… Ricky 52y… training to do a marathon…

30:17 Achieve little goals… little by little…

34:30 Focus on the process… celebrate the wins… Focus on what’s in front of you…

37:36 What’s your purpose… mindset is important…

39:21 [How can you help yourself] … Find your purpose… actions around the purpose … be real with others… dedicate yourself to learning… find mentors…

44:41 [What’s next for Nate]… I want to move into the education space… at the national level… also the recycling, renewing and reuse space… it’s out of my comfort zone….

53:27 [Key message]…

Books: Peter Attia - Outlive

Contact Nate

Info@eliteptstudio.com
IG: eliteptstudio
FB: eliteptstudio
YouTube: Elite Personal Training Studio Hong Kong

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