This episode breaks down one simple Instagram tweak that makes your brand feel like a real community instead of just a clothing label. Elijah shows how big brands use group-focused, lifestyle-driven content to signal “you’re part of something bigger” every time they post, and explains how you can apply the same idea in your own shoots and campaigns to attract more dedicated, superfan customers.

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This episode explains the biggest mistake brands make when trying to turn Instagram followers into customers: posting generic “theme page” content instead of original, product-led content. Elijah shows how this drains sales, unpacks why followers stop seeing you as a real clothing brand, and walks through how to shift your strategy so you’re building a community and positioning your products clearly in your content.

This episode explains a five-step framework for making short fashion films for clothing brands. Elijah walks through how to choose a clear main character, add conflict that drives the story, weave your garments in as the solution, shape a strong opening hook for social media, and use the caption to support the film and drop details.