Strategy for Creatives: Alvin Ailey and NBA Dancer Turned Entrepreneur – Ashley Capri cover art

Strategy for Creatives: Alvin Ailey and NBA Dancer Turned Entrepreneur – Ashley Capri

Strategy for Creatives: Alvin Ailey and NBA Dancer Turned Entrepreneur – Ashley Capri

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From Alvin Ailey school, NBA arenas to costume designer and founder and CEO of Capri Swim™ — this is the story of Ashley Capri who turned her art into a business and her passion into purpose.

In this episode of Bold & Brilliant Life with Bianca Peart, we explore Ashely Capri's journey and how an Alvin Ailey dancer, NBA dancer as well as a commercial dancer and model built a successful brand through strategy, creativity, and pure hustle. She shares how she overcame burnout, stayed authentic in an industry of comparison, and built a life by design — not by default.

💡 Timestamps:

00:00 Intro

02:30 Her journey from Toledo to Alvin Ailey

15:45 Dancing in the NBA

30:10 Building her business

45:00 Lessons in strategy, faith & blooming

This episode will help you gain insights on how to go from a dancer to a business woman, become a creative entrepreneur, how to start a brand, how to build a Black-owned and women-owned business, personal growth, career reinvention, strategy for creatives, self growth and tools to build a business strategy for artists.

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