In this episode of the Shift Happens podcast, we sit down with Christina Holt—seasoned digital strategist and executive growth advisor—to unpack what it really takes for small business owners and SaaS founders to make smart, sustainable tech investments. From defining a clear future state to overcoming industry resistance, Christina shares decades of insights to help leaders avoid costly tech missteps and scale with confidence. If you're overwhelmed by tools or unsure where to start, this conversation offers a practical, visionary roadmap to drive real outcomes.

In this episode, we sit down with Forrest Dombrow, founder of Profitable by Design and the architect behind the PBD Growth Machine. With over 20 years of experience, Forrest has helped hundreds of businesses—from scrappy startups to giants like Amazon and Google—scale through smarter, not louder, marketing. We dig into why outdated tactics like spray-and-pray cold emails are tanking your credibility, what’s changed with platforms like Google Ads and LinkedIn, and how to build a real growth engine that resonates with your actual audience.

In this episode, we sit down with seasoned insurance pro Butch Kriger to uncover the real risks small business owners face when it comes to insurance—and why most don’t realize they’re exposed until it’s too late. From a contractor who lost $260K due to check fraud, to the rising threat of cyber and social engineering scams, Butch breaks down the high-stakes mistakes companies make and how to proactively avoid them. We dive into the importance of property coverage reviews, how positive pay could have saved a business, and why your broker could make or break your financial continuity. If you're a small business owner, this episode could save you thousands.