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Strategy Shift

Strategy Shift

By: Adam Levin
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About this listen

Where Shift Happens! Transforming the way small businesses think, plan, and grow. Welcome to the Strategy Shift podcast, brought to you by The Small Business Owners Roundtable. This podcast is dedicated to redefining how small businesses achieve success. In each episode, industry experts provide actionable insights and practical advice to help you pivot your strategy, streamline operations, and unlock new growth opportunities. From marketing and leadership to innovation and sales, the Strategy Shift covers the topics that matter most to small business owners. Whether you're just starting out or aiming to scale, this podcast equips you with the knowledge and tools to shift your business toward sustainable success.2025 Economics
Episodes
  • Strategy Shift Podcast: AI, Strategy, and Small Business: A Practical Guide with Michael Tanenhaus
    Oct 23 2025

    In this episode of The Strategy Shift Podcast, we sit down with Michael Tanenhaus — President, CEO, and "Head Maven" at MavenSpire. Michael shares his journey from building computers at age 13 to leading organizations through the fast-changing world of technology and AI. Together, we unpack how small businesses can approach artificial intelligence with clarity, asking the right questions, and focusing on what actually drives results. From cutting wasted effort to preparing for the coming wave of AI-enabled tools, this episode is a must-listen for any business leader wondering how to embrace the future without getting lost in the hype.

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    28 mins
  • Strategy Shift Podcast: Maximizing Profit and Cutting Waste with LaMichelle Hecht: From razor-thin returns to a thriving model — how knowing your numbers fuels sustainable growth
    Sep 25 2025

    In this episode of The Strategy Shift Podcast, we sit down with LaMichelle Hecht, CPA, Founder & CEO of Overhead Solutions Group, to talk about the difference between driving revenue and actually making money. LaMichelle shares her journey from taking any client who would pay to redesigning her entire business model, rebuilding her team, and boosting margins from a painful 1–5% to 39–50%.

    She explains why revenue is vanity, net income is sanity, and how she helps clients uncover hidden losses, cut underperforming services, and double down on what works. From analyzing transportation routes to rethinking nonprofit grant management, LaMichelle's insights will change the way you look at your books — and your business decisions.

    Whether you're a small business owner, nonprofit leader, or growth-focused entrepreneur, this conversation will challenge you to rethink your financial vision, your staffing, and your client mix — because if you don't know your margins, you're flying blind.

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    17 mins
  • Strategy Shift Podcast: If You Fail to Communicate, You Fail: Strategic Messaging and Market Influence with Steven Vito
    Aug 28 2025

    On this episode of The Strategy Shift, veteran media strategist and federal market expert Steven Vito joins us to unpack the five most common (and costly) communication omissions he sees in businesses of all sizes. From the myth that "we don't need marketing" to the massive potential of overlooked audiences, Steven explains why failing to communicate is failing—period.

    Drawing from 30 years of experience—across VA leadership, Government Executive Media Group, and as the co-creator of Government Matters—Steven shares insights on the power of thought leadership, stakeholder segmentation, and how to align BD, sales, and marketing once and for all.

    If you think communication is "just marketing," this episode will change your mind—and maybe your entire strategy.

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    26 mins
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