Mark Young is the COO of BAR Environmental, a company specializing in water and wastewater equipment and services. With experience scaling local and national brands, he leads BAR's service operations, marketing strategies, and manufacturing partnerships.

Many B2B service companies struggle to scale while maintaining high-touch customer relationships and operational excellence. As businesses grow, they often face internal breakdowns in service, culture, and communication that can compromise the values that drove their initial traction. How can organizations maintain their core identity while expanding their impact and capabilities?

According to marketing strategist and team development expert Mark Young, hiring for cultural fit is just as important as technical skills, so he prioritizes team alignment and trust in the recruitment process. Additionally, service excellence must be integrated across the organization, not just in customer-facing roles. To support this, Mark invests in frequent internal communication, team coaching, and leadership that leads by example. Creating a one-stop shop for clients requires deepening long-term relationships through reliable execution and care.

Tune in to this episode of Industry Edge as Mark Young, COO of BAR Environmental, joins Danielle Neely to discuss leading with culture while scaling a B2B service company. Mark shares how his background in brand development shapes his leadership, the importance of internal team alignment, and the company's long-term community impact.