How do you build trust with a consumer segment your brand has never tapped?

In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Matthew Mazzone, Chief Creative Officer at LSKR and a former campaign strategist. His work blends political storytelling with brand-building for major consumer brands, always with a focus on real connection over surface-level hype.

You’ll learn:

• Why trust is your brand’s biggest growth lever
• How to connect with untapped consumers
• What creative teams can learn from campaign trail storytelling

Jump to the conversation:
(00:00) Why Matthew Mazzone focuses on building trust
(00:36) Why resonance matters more than disruption
(01:09) Matthew’s business philosophy to persuade audiences toward action
(01:26) How emotional connection drives tangible results
(01:41) Why emotional connection is the most effective path to action
(01:58) The rarity of genuine connection and lessons from influencers
(02:35) The core principle at LSKR
(02:41) The importance of values alignment
(03:51) Building campaigns that reflect the people you want to reach
(04:00) The ultimate goal of building genuine connection and trust

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

Trust is the hardest thing to scale, and the only thing that makes offshoring work.

In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Brad Stevens, Founder and CEO of Outsource Access, one of the fastest-growing offshoring companies in the U.S. With a focus on transparency, culture, and authentic leadership, Brad has helped hundreds of companies tap into offshore talent without losing the personal touch.

You’ll learn:

• Why “doubts, fears, and concerns” (DFCs) are the biggest barriers to offshoring, and how to address them head-on
• How to build trust not just with clients, but with your own employees when offshoring enters the picture
• The role of transparency, culture, and human connection in making offshore teams feel like part of the family

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

Trust isn’t built on transactions; it’s built on presence.

In this episode of Straight to Voicemail, Rachel Elsts Downey taps D’Ana Guiloff, a seasoned community builder known for creating spaces where people feel seen, connected, and engaged. Whether she’s hosting live events, sparking conversations online, or simply showing up authentically, D’Ana has built a reputation for trust that drives real community impact.

You’ll learn:

• Why trust starts with showing up as a real person, not just a brand.
• How to create authentic, memorable experiences that users carry with them long after the event.
• The role of community and consistency in building trust that lasts for years.

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.