Storytelling Through Persona Marketing with Lydia Hallay
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Storytelling Through Persona Marketing with Lydia Hallay
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About this listen
What if every listing could feel like a story worth stepping into?
In this episode of Open House: Everyday Excellence, Lydia Hallay shares how she uses persona marketing to bring homes to life. From giving listings playful names to creating playlists and floral arrangements, she shows how weaving story, creativity, and authenticity into the process makes clients feel seen and buyers feel connected.
Lydia explains why treating a listing like an art project builds anticipation, inspires trust, and turns a house into a vision of home. She also shares how authenticity, joy, and leaning into what you love can make marketing not only more effective, but also more fun.
Listen in to learn how to:
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Build anticipation by pulling back the curtain on your process
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Help clients feel proud and understood through thoughtful storytelling
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Bring joy and authenticity into your marketing so buyers feel at home before they even walk through the door
This conversation is for agents who want to move beyond "selling" and create real connections that elevate both their business and their joy in the work.