Stories that Connect Us: Exploring Community, Branding, and Authenticity with KNT365
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Stories that Connect Us: Exploring Community, Branding, and Authenticity with KNT365
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About this listen
Japanese:
今回のK&Teaでは、コミュニティとブランディングの強いつながりについてお話しします。顧客を単なる購入者としてではなく、コミュニティの一員として捉えることで、ブランドとの関係がどう変わるのかを探っていきます。
さらに、あるブランドが社会的・環境的な問題にどのように取り組んでいるのか、そして誠実さがどれだけ重要かについても触れていきます。
English:
In this episode of K&Tea, we’ll discuss the strong connection between community and branding. We’ll explore how viewing customers not just as purchasers but as members of a community changes the relationship with the brand.
We’ll also touch on how a certain brand addresses social and environmental issues, and how important authenticity is.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.